IAS Team, Author at Integral Ad Science

IAS Receives MRC Continuing Accreditation for Integrated Third-Party Reporting on Meta Platforms

We are excited to announce that we have received a continuing accreditation from the Media Rating Council (MRC) for our integration, processing, and reporting of third-party data from Meta, including impressions and two-second video viewability data for Facebook Feed and...

January 5, 2024

Drive Proven Results with Quality Attention

Featured Insights

Drive Proven Results with Quality Attention

The IAS Quality Attention measurement product is a powerful tool designed to capture higher attention to drive campaign performance and deliver proven results. With Quality Attention, global advertisers can increase return on investment, drive brand consideration, and boost conversions across...

January 4, 2024

Audio CTV & Video Featured Mobile & In-App Proprietary Platforms Research

RESEARCH: The 2024 Industry Pulse

As the industry reflects on the past year, IAS conducted our annual deep dive into the trends and technology that will shape the future: The Industry Pulse.

December 18, 2023

Ad Fraud Research Threat Lab

How Does Bot Traffic Vary Over Time?

It’s no secret that the digital advertising landscape is rampant with malicious bots designed to commit ad fraud. Safeguarding any campaign from fraud is essential — but the threat of fraud is especially present during the holiday season.

December 18, 2023

Brand Safety & Suitability Featured Insights

IAS brings Brand Safety and Suitability measurement to YouTube Shorts

Starting today, IAS is expanding our partnership with YouTube to bring Brand Safety and Suitability measurement to YouTube Shorts inventory across Video View Campaigns, Video Reach Campaigns, and YouTube Select Shorts campaigns, as part of Total Media Quality for YouTube.

December 12, 2023

IAS Releases First-Ever Responsibility Report

Featured Insights

IAS Releases First-Ever Responsibility Report

We’re excited to share the Integral Ad Science Responsibility Report — our first-ever comprehensive report on our Environmental, Social, and Governance (ESG) initiatives. At IAS, aligning our business practices with our ESG objectives is a fundamental principle. As we continue...

December 5, 2023

Attention Featured Research

RESEARCH: The Attention Payoff

All eyes are on attention. Although it’s one of the most widely discussed topics in digital media, marketers remain divided on how to properly harness it. Attention scores, methodologies, and key performance indicators are increasingly diversified — so how can...

November 20, 2023

Brand Safety & Suitability Featured Insights Mobile & In-App Our Partners

IAS Brand Safety & Suitability on TikTok Reaches 50+ Markets Worldwide

Powered by our advanced machine learning and AI technology, IAS has scaled from 7 to 50+ markets in just over a year to arm marketers with an increasingly comprehensive set of solutions to measure and optimize campaigns on TikTok.

November 16, 2023

Brand Safety & Suitability Contextual Targeting Research

How to Leverage Brand Safety & Contextual Segments this Holiday Season

It’s official — holiday shopping has gone digital. As IAS observed prior to last year’s holiday season, more than three-quarters of consumers were planning to do most or all of their holiday shopping online. More online shoppers during the holiday...

November 8, 2023

Efficiency & Optimization Featured Insights Programmatic

WHITE PAPER: Quest for Quality

IAS’s latest white paper, Quest for Quality, deep dives into Quality Path Optimization (QPO) to help marketers overcome programmatic buying challenges so they can truly understand the tools they need to drive ROI and performance on the programmatic supply path.

October 26, 2023

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Author: IAS Team

IAS Receives MRC Continuing Accreditation for Integrated Third-Party Reporting on Meta Platforms

Drive Proven Results with Quality Attention

RESEARCH: The 2024 Industry Pulse

How Does Bot Traffic Vary Over Time?

IAS brings Brand Safety and Suitability measurement to YouTube Shorts

IAS Releases First-Ever Responsibility Report

RESEARCH: The Attention Payoff

IAS Brand Safety & Suitability on TikTok Reaches 50+ Markets Worldwide

How to Leverage Brand Safety & Contextual Segments this Holiday Season

WHITE PAPER: Quest for Quality

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