Author at Integral Ad Science

Watch On-Demand: Making Attention Easy with IAS Quality Attention

Access our latest webinar to discover the critical role of attention in digital advertising and how it drives meaningful campaign results. Whether you’re looking to optimize your current campaigns or exploring new ways to measure success, this session guides you...

October 8, 2024

Brand Safety & Suitability Featured Insights Mobile & In-App Social Platforms

Expanded End-to-End Coverage Across TikTok

TikTok has grown rapidly — and so has our partnership. As announced in April 2024, our AI-driven Brand Safety and Suitability Measurement, as part of Total Media Quality (TMQ) for TikTok, includes Vertical Sensitivity and Category Exclusion controls measurement. Read...

October 8, 2024

IAS Expands Total Media Quality for TikTok to Include Misinformation Reporting

Featured Insights Our Partners Social Platforms

IAS Expands Total Media Quality for TikTok to Include Misinformation Reporting

Detect misinformation to safeguard and scale your brand on TikTok Avoiding misinformation is critical for maintaining brand reputation — and driving business results. IAS found that 75% of consumers feel less favorably toward brands that advertise near misinformation, while brands...

October 7, 2024

Insights

20 Stats on Digital Advertising

Comprehensive insights on ad measurement, contextual targeting, social media, and more Navigating the digital advertising industry can often feel like finding your way through a dense fog. You’re pouring money into campaigns, but it’s hard to see where it’s going...

October 7, 2024

Case Studies Featured

MFA Measurement Drives Superior Results

IAS and Upwave partner together to discover that avoiding MFA and Ad Clutter sites drives upper funnel KPIs. Access the case study now to find out how.

October 4, 2024

Quality Attention For Publishers and Platforms

Attention Featured Insights Publisher

Quality Attention For Publishers and Platforms

Publishers and platforms can demonstrate the true impact of their inventory, optimize for engagement, and align with advertiser KPIs with Quality Attention. Read more here.

October 3, 2024

Brand Safety & Suitability CTV & Video Featured Insights

How Show-Level Data is Transforming Connected TV Advertising

The digital advertising landscape is undergoing a monumental shift with the rapid rise of Connected TV (CTV). As viewers increasingly move from traditional linear TV to streaming platforms, advertisers are uncovering new opportunities and challenges. At the heart of this...

September 30, 2024

Ad Fraud Brand Safety & Suitability Featured Insights Our Partners Viewability

IAS Partners with OpenX to Provide AI-Driven Brand Safety, Suitability, and Invalid Traffic Measurement

IAS has partnered with OpenX, one of the world’s leading omnichannel supply-side platforms, to provide advertisers with the confidence to scale their campaigns across OpenX’s expansive publisher footprint, including web, in-app and premium CTV. Read more here.

September 27, 2024

OMD & Nissan Lift Conversions Through Comprehensive Measurement & Optimization Solutions

Attention Case Studies Contextual Targeting Featured

OMD & Nissan Lift Conversions Through Comprehensive Measurement & Optimization Solutions

OMD and Nissan enlisted the help of IAS, implementing key measurement and optimization products including Quality Attention, Total Visibility, and Context Control to drive superior results. Download the case study for more.

September 25, 2024

How To Maximize Political Ad Performance in Swing States

Contextual Targeting Featured Insights

How To Maximize Political Ad Performance in Swing States

The IAS Election Lab explored contextual targeting across seven key swing states — Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin — to pinpoint the top-performing segments based on volume, media quality, and campaign results. Read more here.

September 18, 2024

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IAS Team

MORE POSTS BY IAS Team

Watch On-Demand: Making Attention Easy with IAS Quality Attention

Expanded End-to-End Coverage Across TikTok

IAS Expands Total Media Quality for TikTok to Include Misinformation Reporting

20 Stats on Digital Advertising

MFA Measurement Drives Superior Results

Quality Attention For Publishers and Platforms

How Show-Level Data is Transforming Connected TV Advertising

IAS Partners with OpenX to Provide AI-Driven Brand Safety, Suitability, and Invalid Traffic Measurement

OMD & Nissan Lift Conversions Through Comprehensive Measurement & Optimization Solutions

How To Maximize Political Ad Performance in Swing States

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