Share on LinkedIn
Share on Xhttps://youtu.be/_y_mT7RKsHo
David Hahn, EVP of Strategy, explains why advertisers should reach beyond the minimum standard of viewability.
Beyond viewability: how exposure can define campaign success
Related Posts
The 2026 Industry Pulse Report
The 2026 Industry Pulse Report provides a first look at how advertisers and publishers are preparing for an era defined by AI, video-first consumer behavior, and a demand for quality.
Media Quality Report: 20th Edition
Industry-leading benchmarks for superior media quality IAS is pleased to share the Media Quality Report: 20th Edition — offering trusted benchmarks and global insights based on more than 280 billion digital interactions daily. As the gold standard in media quality,...
What is Digital Ad Viewability — and Why is it So Important?
Ad viewability is a key topic of conversation in the advertising industry, often regarded as a fundamental measure of success for display and video ads. But why does ad viewability matter so much? Just because an ad is served doesn’t...
