Programmatic Archives

Starcom Wins Big in Programmatic with Total Visibility

Starcom Wins Big in Programmatic with Total Visibility

“Total Visibility provides a unified mechanism to easily bring together and understand the complex cost structures in programmatic supply paths.” – Jacques Edeling, Programmatic Lead, Starcom Worldwide media agency Starcom aimed to find a new Quality Path Optimization (QPO) solution...

July 6, 2022

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Efficiency & Optimization Featured Insights Programmatic

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Pre-bid and post-bid campaign settings, seamlessly mirrored In today’s ever-evolving digital landscape and constant news cycle, it’s paramount that digital ads land in safe and suitable environments – arguably more so than ever before. That’s why IAS is optimizing media...

June 27, 2022

Amplifying Media Quality in Digital Audio

Ad Fraud Audio Featured Programmatic Research

Amplifying Media Quality in Digital Audio

Did you know that two-thirds of the U.S. population listens to digital audio every week? When it comes to consumers' listening habits, it's time to face the music – audio is evolving, and the advertising industry is following suit.

June 16, 2022

Quick Bytes: Quality Path Optimization for Programmatic Transparency

Efficiency & Optimization Featured Programmatic

Quick Bytes: Quality Path Optimization for Programmatic Transparency

A quick guide to optimizing your programmatic strategy Advertisers are pushing for greater transparency into their programmatic buys and want to ensure that they are getting quality inventory from their ad spend. Widening access to programmatic has caused the...

June 1, 2022

Total Visibility™ is moving to IAS Signal

Efficiency & Optimization Featured Insights Programmatic

Total Visibility™ is moving to IAS Signal

Drive marketing outcomes with IAS’s Total Visibility Dashboard Optimize towards the most efficient and high-quality paths in-flight with IAS’s Total Visibility. Now you can access insight into the quality, supply path, and cost of programmatic ads in near real-time, all...

May 25, 2022

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

Contextual Targeting Featured Insights Programmatic

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

The currency of data is evolving in the digital advertising world. With context becoming more important than ever, we’re introducing our Control Panel – a suite of reporting and planning tools that Context Control Targeting clients can utilize as added...

May 17, 2022

IAS Enhances Signal UI with Unified View and Attention Metrics

CTV & Video Efficiency & Optimization Featured Guides Mobile & In-App Programmatic

IAS Enhances Signal UI with Unified View and Attention Metrics

IAS is excited to announce new reporting enhancements in the Signal UI that provide advertisers with a unified view of their global campaigns. This technology allows advertisers to analyze data using custom filters created automatically from their unique campaign naming...

April 5, 2022

Perfecting Your Supply Path: The expansion of SPO

Efficiency & Optimization Programmatic Research

Perfecting Your Supply Path: The expansion of SPO

After years of growing adoption, programmatic advertising has accelerated to the forefront of media buying. However, lack of visibility into supply path costs and media quality still remain top-of-mind for ad buyers. In our latest research, IAS partnered with IPSOS to survey digital...

December 6, 2021

Contextual Targeting Events & Videos Programmatic

IAS Returns to Advertising Week LATAM

Focus on Contextual Targeting Integral Ad Science is focusing on contextual targeting to address the growing needs of the ever-changing digital ad landscape. IAS research has shown that when asked, consumers prefer contextually relevant ads. But, how can brands harness...

November 22, 2021

Contextual Targeting Featured Programmatic Research

Holiday Shopping Habits Unwrapped

How do consumers prefer to shop during the holidays? Each year consumers turn to their devices more and more for their shopping needs, and the holiday season is no exception. From retailers to e-commerce sites and even social platforms, brands...

September 2, 2021

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Category: Programmatic

Starcom Wins Big in Programmatic with Total Visibility

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Amplifying Media Quality in Digital Audio

Quick Bytes: Quality Path Optimization for Programmatic Transparency

Total Visibility™ is moving to IAS Signal

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

IAS Enhances Signal UI with Unified View and Attention Metrics

Perfecting Your Supply Path: The expansion of SPO

IAS Returns to Advertising Week LATAM

Holiday Shopping Habits Unwrapped

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