Open Web Archives

IAS Returns to Advertising Week LATAM

Focus on Contextual Targeting Integral Ad Science is focusing on contextual targeting to address the growing needs of the ever-changing digital ad landscape. IAS research has shown that when asked, consumers prefer contextually relevant ads. But, how can brands harness...

November 22, 2021

Contextual Targeting Featured Open Web Research

Holiday Shopping Habits Unwrapped

How do consumers prefer to shop during the holidays? Each year consumers turn to their devices more and more for their shopping needs, and the holiday season is no exception. From retailers to e-commerce sites and even social platforms, brands...

September 2, 2021

Just released: IAS Programmatic Mini Guide

Guides Open Web

Just released: IAS Programmatic Mini Guide

Even ad tech experts would agree that programmatic advertising has its challenges. Transparency, cookie deprecation, and media quality are all top-of-mind in 2021. Still, when used correctly, programmatic can drive efficiency, increase scale, and help advertisers reach the right audience. ...

July 22, 2021

Harmelin Media optimizes efficiency with IAS Total Visibility

Case Studies Open Web

Harmelin Media optimizes efficiency with IAS Total Visibility

Harmelin Media has built their agency around pillars of trust through transparency and leveraging advanced data and technology to improve client results. These two principles drove the desire for more granular visibility into their programmatic buys. Running an online video...

June 21, 2021

Cutting to Contextual: Contextual Targeting Q&A

Contextual Targeting Events & Videos Open Web

Cutting to Contextual: Contextual Targeting Q&A

As the impending deprecation of third-party cookies looms closer, Contextual Targeting takes center stage, and nowhere is it more relevant than in Programmatic buying. In our webinar, Cutting to Contextual: Contextual Targeting in the Programmatic World, IAS discussed Contextual Targeting...

June 21, 2021

Brand Safety & Suitability Contextual Targeting Events & Videos Open Web

Watch On-Demand: Cutting to Contextual Targeting

As the impending deprecation of third party cookies looms closer, Contextual Targeting has taken center stage, and nowhere is it more relevant than in Programmatic buying. To fit the growing needs of the ever-changing digital ad landscape, we are re-evaluating...

May 27, 2021

Driving Efficiencies: Download our Automated Tag Guide

Efficiency & Optimization Guides Open Web Publisher

Driving Efficiencies: Download our Automated Tag Guide

IAS recognizes the challenges associated with launching digital advertising campaigns. Trafficking, in particular, can be tedious: for example, manually wrapping tags takes time and is subject to human error. To address this challenge, IAS and Google announced the availability of...

April 28, 2021

IAS on Programmatic Transparency at the IAB Annual Leadership Meeting

Events & Videos Open Web

IAS on Programmatic Transparency at the IAB Annual Leadership Meeting

The meteoric growth of programmatic has captured the attention of digital power players. While supply chain optimization can add complexity, advertisers still need to access the most relevant inventory to reach consumers. In a fragmented landscape where efficiency matters more...

April 1, 2021

IAS acquires Amino to unleash programmatic transparency

Efficiency & Optimization Open Web

IAS acquires Amino to unleash programmatic transparency

IAS is pleased to announce the acquisition of Amino Payments, a leading provider of programmatic advertising transparency. In April 2020, IAS released an industry-first solution with Amino to provide full programmatic supply path transparency and assure efficient quality media transactions....

January 14, 2021

Channels CTV & Video Events & Videos Insights Open Web Topics

On-Demand Webinar: The At-Home Audience

Feeling a little lost in the connected TV (CTV) landscape? Get to know the difference between apps, devices, and channels and unlock addressable ad inventory on the most popular streaming platforms. Watch our latest webinar for more.

September 25, 2020

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Category: Open Web

IAS Returns to Advertising Week LATAM

Holiday Shopping Habits Unwrapped

Just released: IAS Programmatic Mini Guide

Harmelin Media optimizes efficiency with IAS Total Visibility

Cutting to Contextual: Contextual Targeting Q&A

Watch On-Demand: Cutting to Contextual Targeting

Driving Efficiencies: Download our Automated Tag Guide

IAS on Programmatic Transparency at the IAB Annual Leadership Meeting

IAS acquires Amino to unleash programmatic transparency

On-Demand Webinar: The At-Home Audience

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