Programmatic Archives

Just released: IAS Programmatic Mini Guide

Even ad tech experts would agree that programmatic advertising has its challenges. Transparency, cookie deprecation, and media quality are all top-of-mind in 2021. Still, when used correctly, programmatic can drive efficiency, increase scale, and help advertisers reach the right audience. ...

July 22, 2021

Harmelin Media optimizes efficiency with IAS Total Visibility

Case Studies Programmatic

Harmelin Media optimizes efficiency with IAS Total Visibility

Harmelin Media has built their agency around pillars of trust through transparency and leveraging advanced data and technology to improve client results. These two principles drove the desire for more granular visibility into their programmatic buys. Running an online video...

June 21, 2021

Cutting to Contextual: Contextual Targeting Q&A

Contextual Targeting Events & Videos Programmatic

Cutting to Contextual: Contextual Targeting Q&A

As the impending deprecation of third-party cookies looms closer, Contextual Targeting takes center stage, and nowhere is it more relevant than in Programmatic buying. In our webinar, Cutting to Contextual: Contextual Targeting in the Programmatic World, IAS discussed Contextual Targeting...

June 21, 2021

Brand Safety & Suitability Contextual Targeting Events & Videos Programmatic

Watch On-Demand: Cutting to Contextual Targeting

As the impending deprecation of third party cookies looms closer, Contextual Targeting has taken center stage, and nowhere is it more relevant than in Programmatic buying. To fit the growing needs of the ever-changing digital ad landscape, we are re-evaluating...

May 27, 2021

Driving Efficiencies: Download our Automated Tag Guide

Efficiency & Optimization Guides Programmatic Publisher

Driving Efficiencies: Download our Automated Tag Guide

IAS recognizes the challenges associated with launching digital advertising campaigns. Trafficking, in particular, can be tedious: for example, manually wrapping tags takes time and is subject to human error. To address this challenge, IAS and Google announced the availability of...

April 28, 2021

IAS on Programmatic Transparency at the IAB Annual Leadership Meeting

Events & Videos Programmatic

IAS on Programmatic Transparency at the IAB Annual Leadership Meeting

The meteoric growth of programmatic has captured the attention of digital power players. While supply chain optimization can add complexity, advertisers still need to access the most relevant inventory to reach consumers. In a fragmented landscape where efficiency matters more...

April 1, 2021

IAS acquires Amino to unleash programmatic transparency

Efficiency & Optimization Programmatic

IAS acquires Amino to unleash programmatic transparency

IAS is pleased to announce the acquisition of Amino Payments, a leading provider of programmatic advertising transparency. In April 2020, IAS released an industry-first solution with Amino to provide full programmatic supply path transparency and assure efficient quality media transactions....

January 14, 2021

Channels CTV & Video Events & Videos Insights Programmatic Topics

On-Demand Webinar: The At-Home Audience

Feeling a little lost in the connected TV (CTV) landscape? Get to know the difference between apps, devices, and channels and unlock addressable ad inventory on the most popular streaming platforms. Watch our latest webinar for more.

September 25, 2020

Show me the money! Get Total Visibility with IAS and Amino

Efficiency & Optimization Insights Programmatic

Show me the money! Get Total Visibility with IAS and Amino

ISBA released research that showed a loss of 15% of advertisers’ advertising spend to an “unknown delta.” To address this lack of transparency, IAS partnered with Animo Payments to create the Total Visibility solution.

June 25, 2020

Total Visibility: Media transparency in the era of efficiency

Events & Videos Programmatic

Total Visibility: Media transparency in the era of efficiency

In this virtual fireside chat IAS, Amino Payments, and Verizon Media discuss the emergence of an industry-first partnership between IAS and Amino. With Total Visibility, advertisers can take back control of their programmatic media spend. Moderated by Verizon Media, this...

June 12, 2020

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Category: Programmatic

Just released: IAS Programmatic Mini Guide

Harmelin Media optimizes efficiency with IAS Total Visibility

Cutting to Contextual: Contextual Targeting Q&A

Watch On-Demand: Cutting to Contextual Targeting

Driving Efficiencies: Download our Automated Tag Guide

IAS on Programmatic Transparency at the IAB Annual Leadership Meeting

IAS acquires Amino to unleash programmatic transparency

On-Demand Webinar: The At-Home Audience

Show me the money! Get Total Visibility with IAS and Amino

Total Visibility: Media transparency in the era of efficiency

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