Research Archives

3 ways your brain takes cognitive shortcuts when it views an ad

Brain activity as it relates to advertising is a growing topic of interest for marketers. Our recent study, The Halo Effect, evaluates how an ad's environment impacts how viewers react to it.

October 3, 2019

Research Resources

H1 2019 Media Quality Report

Measuring over 1 trillion media metrics each day globally, Integral Ad Science is able to observe media quality developments as they occur in real-time. Leveraging this vast database spanning devices, formats and channels worldwide, the Media Quality Report offers an...

September 4, 2019

Brand Safety & Suitability Research

Quality Casts Powerful Halo Over Advertising Perception

Research commissioned by Integral Ad Science (IAS) in partnership with Neuro-Insight, a global leader in neuroscience-based market research, debuted today, highlighting the effect of surrounding content over advertising perception. Findings from the report show that display ads seen on high-quality...

July 17, 2019

Ad Fraud Insights Research

How human bots may be sinking your ROI

IAS offers a range of solutions that help identify malevolent bots, spotting when online behavior is not that of a human, and helping advertisers avoid the corruption of their metrics by such deception.

May 14, 2019

Ad Fraud Brand Safety & Suitability Insights Research Resources Topics

Not Just Opportunity: How We Actually Use AI and Machine Learning

Agencies, brands, publishers, and technology platforms all agree that AI and machine learning represent a potential paradigm shift for digital advertising, but there's a consistent lack of clarity around what that opportunity would look like.

March 11, 2019

Insights Research Resources

H1 2018 Media Quality Report

In our latest report, we explore media quality benchmarks for display and video ad inventory on desktop, mobile web, and mobile in-app platforms. Discover key insights for the U.S. digital market, as well as highlights from around the globe, based...

February 13, 2019

Insights you can learn from: H2 2018 Media Quality Report

Events & Videos Insights Research Resources

Insights you can learn from: H2 2018 Media Quality Report

Watch our Media Quality Report webinar as we provide context for U.S. benchmark data from H2 2018 and arm you with best practices to improve media quality in your campaigns.

February 7, 2019

Transparency in Digital: H1 2018 Media Quality Report

Events & Videos Research Resources

Transparency in Digital: H1 2018 Media Quality Report

In this webinar, our experts provide context for the H1 2018 U.S. benchmark data and arm you with best practices to improve media quality in your campaigns. Deep dive into viewability rates for video and display, brand safety trends and...

October 24, 2018

Case Studies Insights Research Viewability

How LifeLock used Online Conversion Lift to drive impact

Impressions alone don’t create impact, time-in-view does. LifeLock neededt to understand how exposure time and impression length impacted ROI in a key campaign. Learn how LifeLock used time-based insights to discover how much time-in-view was needed to generate the maximum...

September 17, 2018

Case Studies Insights Publisher Research Viewability

How a news and culture publisher improved viewability

Learn how a news and culture publishers leveraged IAS solutions to increase the viewability rate of their inventory and meet strict advertiser viewability requirements.

September 12, 2018

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Category: Research

3 ways your brain takes cognitive shortcuts when it views an ad

H1 2019 Media Quality Report

Quality Casts Powerful Halo Over Advertising Perception

How human bots may be sinking your ROI

Not Just Opportunity: How We Actually Use AI and Machine Learning

H1 2018 Media Quality Report

Insights you can learn from: H2 2018 Media Quality Report

Transparency in Digital: H1 2018 Media Quality Report

How LifeLock used Online Conversion Lift to drive impact

How a news and culture publisher improved viewability

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