Research Archives

Consumers on Coronavirus: Ad Adjacency Considerations

Coronavirus has created an unprecedented disruption to the daily lives of millions worldwide and online news/content related to the evolving situation burgeons. In an effort to be better informed and focus on the facts, IAS surveyed US consumers on March...

March 17, 2020

Ad Fraud Brand Safety & Suitability Insights Research

Context is king, but could it influence the election?

When it comes to winning the heart of American voters, digital advertising has become increasingly influential. We asked consumers from both major political parties, as well as Independents, to weigh in on how they think advertising will play a role...

March 9, 2020

Ad Fraud Brand Safety & Suitability Research

Bots don’t vote: Super Research for Super Tuesday

When it comes to winning the heart of American voters, digital advertising has become increasingly influential. As the 2020 presidential election approaches, we asked prospective voters to weigh in on their perception of digital media in the midst of the...

March 3, 2020

Research

The 2020 Industry Pulse Report

At IAS, we surveyed industry experts about the trends, challenges, and technologies that will propel the digital ecosystem into the new frontier of advertising. Our goal was to discover how industry professionals perceived transparency and innovation in 2019, and the...

January 22, 2020

Brand Safety & Suitability Research

The Ripple Effect

IAS found that 81% of consumers said they find it annoying when a brand appears in a low-quality environment. Driven to learn what else they revealed?

November 7, 2019

Research Resources

Shifting gears from Brand Safety to Brand Suitability

As a follow-up to the Halo Effect, we surveyed consumers across 6 markets to answer the question: When it comes to a brand itself, just how much does environment impact a consumer's opinion?

October 31, 2019

Brand Safety & Suitability Research Resources Topics

The State of Brand Suitability

IAS and Digiday explore the shift from safety to suitability By 2020, a majority of survey participants say brand suitability will be equally or more important to them than brand safety. Why? The answers aren’t the same for everyone. In...

October 17, 2019

3 ways your brain takes cognitive shortcuts when it views an ad

Research Resources

3 ways your brain takes cognitive shortcuts when it views an ad

Brain activity as it relates to advertising is a growing topic of interest for marketers. Our recent study, The Halo Effect, evaluates how an ad's environment impacts how viewers react to it.

October 3, 2019

Research Resources

H1 2019 Media Quality Report

Measuring over 1 trillion media metrics each day globally, Integral Ad Science is able to observe media quality developments as they occur in real-time. Leveraging this vast database spanning devices, formats and channels worldwide, the Media Quality Report offers an...

September 4, 2019

Brand Safety & Suitability Research

Quality Casts Powerful Halo Over Advertising Perception

Research commissioned by Integral Ad Science (IAS) in partnership with Neuro-Insight, a global leader in neuroscience-based market research, debuted today, highlighting the effect of surrounding content over advertising perception. Findings from the report show that display ads seen on high-quality...

July 17, 2019

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Category: Research

Consumers on Coronavirus: Ad Adjacency Considerations

Context is king, but could it influence the election?

Bots don’t vote: Super Research for Super Tuesday

The 2020 Industry Pulse Report

The Ripple Effect

Shifting gears from Brand Safety to Brand Suitability

The State of Brand Suitability

3 ways your brain takes cognitive shortcuts when it views an ad

H1 2019 Media Quality Report

Quality Casts Powerful Halo Over Advertising Perception

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Category: Research

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