Shifting gears from Brand Safety to Brand Suitability
As a follow-up to the Halo Effect, we surveyed consumers across 6 markets to answer the question: When it comes to a brand itself, just how much does environment impact a consumer's opinion?
The State of Brand Suitability
IAS and Digiday explore the shift from safety to suitability By 2020, a majority of survey participants say brand suitability will be equally or more important to them than brand safety. Why? The answers aren’t the same for everyone. In...
3 ways your brain takes cognitive shortcuts when it views an ad
Brain activity as it relates to advertising is a growing topic of interest for marketers. Our recent study, The Halo Effect, evaluates how an ad's environment impacts how viewers react to it.
H1 2019 Media Quality Report
Measuring over 1 trillion media metrics each day globally, Integral Ad Science is able to observe media quality developments as they occur in real-time. Leveraging this vast database spanning devices, formats and channels worldwide, the Media Quality Report offers an...
Quality Casts Powerful Halo Over Advertising Perception
Research commissioned by Integral Ad Science (IAS) in partnership with Neuro-Insight, a global leader in neuroscience-based market research, debuted today, highlighting the effect of surrounding content over advertising perception. Findings from the report show that display ads seen on high-quality...
How human bots may be sinking your ROI
IAS offers a range of solutions that help identify malevolent bots, spotting when online behavior is not that of a human, and helping advertisers avoid the corruption of their metrics by such deception.
Not Just Opportunity: How We Actually Use AI and Machine Learning
Agencies, brands, publishers, and technology platforms all agree that AI and machine learning represent a potential paradigm shift for digital advertising, but there's a consistent lack of clarity around what that opportunity would look like.
H1 2018 Media Quality Report
In our latest report, we explore media quality benchmarks for display and video ad inventory on desktop, mobile web, and mobile in-app platforms. Discover key insights for the U.S. digital market, as well as highlights from around the globe, based...
Insights you can learn from: H2 2018 Media Quality Report
Watch our Media Quality Report webinar as we provide context for U.S. benchmark data from H2 2018 and arm you with best practices to improve media quality in your campaigns.
Transparency in Digital: H1 2018 Media Quality Report
In this webinar, our experts provide context for the H1 2018 U.S. benchmark data and arm you with best practices to improve media quality in your campaigns. Deep dive into viewability rates for video and display, brand safety trends and...
