Brand Safety & Suitability Archives

Social Optimization for TikTok Now Includes Video Exclusion Lists

Access greater control over brand-suitable ad placements on TikTok Maximizing investments and driving ROI on TikTok is easier than ever. We’ve expanded our industry-leading Social Optimization product to include pre-bid Video Exclusion Lists, empowering you with greater control over your...

April 14, 2025

Brand Safety & Suitability Featured Research

Performance & Brand Equity in the New Media Landscape

How advertisers can drive performance and elevate brand reputation in a dynamic media landscape In a digital world where unpredictability is the norm, advertisers face the constant challenge of safeguarding their brand’s reputation — but cost often gets in the...

April 9, 2025

Brand Safety & Suitability Featured Insights Open Web

Supporting News While Ensuring Brand Suitability

In recent months, the industry has pointed to media quality and measurement companies to address how brand safety will unlock greater media spend on news. There’s a perception that brand safety measures limit advertising on news content, inadvertently harming news....

April 9, 2025

Brand Safety & Suitability Featured Insights Social Platforms

Total Media Quality Now Available on Reddit

Engage with real users and protect your brand on Reddit Safeguard and scale across Reddit with Total Media Quality. Starting today, you can access industry-aligned Brand Safety and Suitability, Viewability, and Invalid Traffic (IVT) measurement across your Reddit campaigns as...

April 3, 2025

Brand Safety & Suitability Insights Mobile & In-App Our Partners

Total Media Quality Now Available on Kwai

Partnership brings exclusive content-level Brand Safety and Suitability Measurement to Kwai We are pleased to share that we have partnered with Kwai for Business with our AI-driven Total Media Quality for Kwai for Business product suite. Total Media Quality for...

December 19, 2024

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Publisher Research

The 2025 Industry Pulse Report

From shifting priorities to anticipated challenges, this year’s Industry Pulse Report offers a comprehensive look at how media experts are preparing for these shifts so you can stay ahead of the curve. Access the report now.

November 19, 2024

Ad Fraud Articles Brand Safety & Suitability Insights Viewability

Mastering Ad Verification: Viewability, Ad Fraud, and Brand Safety Measurement for Effective Campaigns

Digital advertising presents countless opportunities for brands to connect with their target audiences, but ensuring that ads are actually seen by real people, in the right places, and within safe environments is no small task. As brands aim to reach...

November 18, 2024

Articles Brand Safety & Suitability Research Social Platforms

3 Ways to Keep Your Brand Safe on Social Media

How to maximize impact while ensuring brand integrity in social media advertising Brands know that the social media landscape is rife with opportunity. With 97% of U.S. consumers actively using social media platforms, this environment offers an unparalleled opportunity to...

October 24, 2024

Brand Safety & Suitability Featured Insights Mobile & In-App Social Platforms

Expanded End-to-End Coverage Across TikTok

TikTok has grown rapidly — and so has our partnership. As announced in April 2024, our AI-driven Brand Safety and Suitability Measurement, as part of Total Media Quality (TMQ) for TikTok, includes Vertical Sensitivity and Category Exclusion controls measurement. Read...

October 8, 2024

Brand Safety & Suitability CTV & Video Featured Insights

How Show-Level Data is Transforming Connected TV Advertising

The digital advertising landscape is undergoing a monumental shift with the rapid rise of Connected TV (CTV). As viewers increasingly move from traditional linear TV to streaming platforms, advertisers are uncovering new opportunities and challenges. At the heart of this...

September 30, 2024

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Category: Brand Safety & Suitability

Social Optimization for TikTok Now Includes Video Exclusion Lists

Performance & Brand Equity in the New Media Landscape

Supporting News While Ensuring Brand Suitability

Total Media Quality Now Available on Reddit

Total Media Quality Now Available on Kwai

The 2025 Industry Pulse Report

Mastering Ad Verification: Viewability, Ad Fraud, and Brand Safety Measurement for Effective Campaigns

3 Ways to Keep Your Brand Safe on Social Media

Expanded End-to-End Coverage Across TikTok

How Show-Level Data is Transforming Connected TV Advertising

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