Brand Safety & Suitability Archives

The EMEA Challenge: Navigating Brand Suitability Across Languages and Markets

EMEA recorded the highest brand suitability fail rate in 2025. Learn why multilingual markets create unique challenges and how localized strategies can improve campaign performance.

August 10, 2026

Brand Safety & Suitability Contextual Targeting Efficiency & Optimization Featured Guides Open Web

Plan Earlier. Perform Better. Your 2026 Holiday Guide.

The holiday season has become a months-long, sustained cycle of consumer attention and decision-making. With annual U.S. holiday retail sales now exceeding $1 trillion, marketers face intense competition and compressed timelines. This quick-read guide outlines a practical approach for brands...

July 20, 2026

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Media Quality Reports Open Web Viewability

Media Quality Report: 21st Edition

Explore the annual media quality report to uncover insights and benchmarks for evaluating digital advertising performance.

July 9, 2026

Brand Safety & Suitability Product Social Platforms

Expanding Transparency: IAS Brings Brand Safety and Suitability Measurement to YouTube Audio Ads Campaigns

Integral Ad Science (IAS) is expanding its AI-driven Total Media Quality (TMQ) brand safety and suitability measurement to YouTube Audio Ads campaigns. This expansion provides advertisers with independent, third-party transparency for their audio investments, ensuring consistency across the entire YouTube...

June 11, 2026

Brand Safety & Suitability Featured Product

Cut the AI Slop: IAS Low-Quality GenAI Avoidance Is Now Live

Protect your brand from low-quality AI-generated content—before and after the bid–with IAS Quality Sync and Context Control Avoidance.

May 29, 2026

Brand Safety & Suitability Featured Product Social Platforms

Stop Wasting Ad Dollars: How Social Optimization Changes the Math

Stop wasting social ad spend in 2026. Learn how IAS Social Optimization boosts engagement, lowers CPMs, and reduces unsuitable impressions for more efficient, data-driven campaigns.

May 22, 2026

Brand Safety & Suitability CTV & Video Featured Guides

Ready, Set, Goal: Capturing Peak Attention on Soccer’s Biggest Stage

When billions of viewers tune in to the world’s largest soccer stage, the opportunity for brands is unprecedented. For advertisers, the challenge isn't just showing up—it’s ensuring that every dollar of your investment reaches a real person in a suitable...

April 13, 2026

Brand Safety & Suitability Case Studies Featured Research Social Platforms

Social Performance Without Compromise

If social is your fastest-moving channel, your suitability strategy shouldn’t be the slowest. Our latest whitepaper breaks down how leading advertisers are navigating this reality, including real-world results from telco, insurance, and entertainment brands, and what those lessons mean for...

February 26, 2026

Brand Safety & Suitability Featured Open Web Product Research

Signals of Safety: Brand Integrity for the AI-Driven World

AI is a strategic priority for most media organizations heading into 2026. But speed alone isn’t the objective. As this series explores the role of AI in advertising, one idea remains central: automation works best when it reinforces authenticity.

February 25, 2026

Ad Fraud Brand Safety & Suitability Featured Insights Viewability

Why Your Strategy is Only As Strong As Your Media Quality

If an ad is served to a bot, buried beneath multiple layers of banners, or placed next to AI-generated content of questionable credibility, what value does that impression really deliver? Digital advertising has long operated under a convenient assumption: that...

February 6, 2026

Brand Safety & Suitability Featured Research

Why Marketers are Embracing AI Despite the Blind Spots

Marketers know AI isn’t perfect—but they’re using it anyway. Despite the risks, AI is reshaping modern advertising and how brands compete.

January 16, 2026

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Featured Guides Open Web Social Platforms

Go For Gold: Protect Your Brand And Maximize Winter Games Impact

The 2026 Winter Olympics are fast approaching. For brands, this tentpole event represents a rare opportunity to capture massive global attention across streaming and social platforms. Our latest guide, Go For Gold: Protect Your Brand And Maximize Winter Games Impact,...

January 13, 2026

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Brand Safety & Suitability

The EMEA Challenge: Navigating Brand Suitability Across Languages and Markets

Plan Earlier. Perform Better. Your 2026 Holiday Guide.

Media Quality Report: 21st Edition

Expanding Transparency: IAS Brings Brand Safety and Suitability Measurement to YouTube Audio Ads Campaigns

Cut the AI Slop: IAS Low-Quality GenAI Avoidance Is Now Live

Stop Wasting Ad Dollars: How Social Optimization Changes the Math

Ready, Set, Goal: Capturing Peak Attention on Soccer’s Biggest Stage

Social Performance Without Compromise

Signals of Safety: Brand Integrity for the AI-Driven World

Why Your Strategy is Only As Strong As Your Media Quality

Why Marketers are Embracing AI Despite the Blind Spots

Go For Gold: Protect Your Brand And Maximize Winter Games Impact

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