How an Insurance Brand Cut Waste While Safeguarding Suitability
The brand achieved a 38% reduction in brand suitability fail rates and an 18% decrease in platform CPM, even after accounting for the cost of optimization. Read more to find out how.
How a Major Entertainment Brand Maintained Suitability and Reduced Social Platform Costs
By applying a custom suitability profile, the entertainment brand increased suitable impressions by 16% and lowered CPM by 6%, driving better performance at scale.
IAS Expands Brand Safety & Suitability Measurement to Threads
As Meta’s Threads becomes a new space for community and conversation, it also presents new considerations for brand safety & suitability. That’s why we’re expanding Total Media Quality for Meta to include Brand Safety & Suitability Measurement on Threads—so you...
Power Stronger Performance on Social
Learn how top advertisers are maximizing performance on social this holiday season Social media is a high-stakes arena for advertisers. It’s where your audience spends the bulk of their time. But while the reach is undeniable, the content environment is...
Media Quality Report: 20th Edition
Industry-leading benchmarks for superior media quality IAS is pleased to share the Media Quality Report: 20th Edition — offering trusted benchmarks and global insights based on more than 280 billion digital interactions daily. As the gold standard in media quality,...
Introducing Trusted Third-Party Transparency on Google Search Partner Network (SPN)
Drive performance and suitability on SPN IAS is pleased to announce the launch of IAS Pre-Screen Brand Safety Solution for Search Partner Network (SPN). This brand safety and suitability solution provides advertisers with greater control over advertising investments before ads...
IAS Launches Brand Safety and Suitability Solutions on the Spotify Audience Network
Targeting and measurement available now on the Spotify Audience Network Audio is rapidly expanding, with podcast advertising revenue expected to surpass $3 billion in 2027 in the U.S. alone — and advertisers need to be equipped with control and confidence...
How Advertisers Can Avoid Overblocking During Major Cultural Moments
Every year, major cultural moments like awards season, the Super Bowl, or March Madness generate headlines, social media buzz, and countless opportunities for advertisers to connect with highly engaged audiences. But overblocking has been an ongoing issue. For example, this...
Social Optimization for TikTok Now Includes Video Exclusion Lists
Access greater control over brand-suitable ad placements on TikTok Maximizing investments and driving ROI on TikTok is easier than ever. We’ve expanded our industry-leading Social Optimization product to include pre-bid Video Exclusion Lists, empowering you with greater control over your...
Performance & Brand Equity in the New Media Landscape
How advertisers can drive performance and elevate brand reputation in a dynamic media landscape In a digital world where unpredictability is the norm, advertisers face the constant challenge of safeguarding their brand’s reputation — but cost often gets in the...
