Efficiency & Optimization Archives

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Pre-bid and post-bid campaign settings, seamlessly mirrored In today’s ever-evolving digital landscape and constant news cycle, it’s paramount that digital ads land in safe and suitable environments – arguably more so than ever before. That’s why IAS is optimizing media...

June 27, 2022

Quick Bytes: Quality Path Optimization for Programmatic Transparency

Efficiency & Optimization Featured Programmatic

Quick Bytes: Quality Path Optimization for Programmatic Transparency

A quick guide to optimizing your programmatic strategy Advertisers are pushing for greater transparency into their programmatic buys and want to ensure that they are getting quality inventory from their ad spend. Widening access to programmatic has caused the...

June 1, 2022

Total Visibility™ is moving to IAS Signal

Efficiency & Optimization Featured Insights Programmatic

Total Visibility™ is moving to IAS Signal

Drive marketing outcomes with IAS’s Total Visibility Dashboard Optimize towards the most efficient and high-quality paths in-flight with IAS’s Total Visibility. Now you can access insight into the quality, supply path, and cost of programmatic ads in near real-time, all...

May 25, 2022

Brand Safety & Suitability Efficiency & Optimization Featured Insights Proprietary Platforms

IAS + LinkedIn: Driving actionable outcomes for your business

LinkedIn has become a ubiquitous tool in professional networking and career development. In fact, chances are you may have used LinkedIn to find your current role, connect with colleagues, or scroll through to read the latest industry thought leadership. However,...

May 12, 2022

Watch On-Demand: Driving Campaign Efficiency with IAS and Google

CTV & Video Efficiency & Optimization Events & Videos Featured Mobile & In-App Resources

Watch On-Demand: Driving Campaign Efficiency with IAS and Google

Join IAS’s Michelle Conkel and Justin Broxton, Product Manager at Google, as they discuss the boundless value of IAS’s Automated Tag for Google Campaign Manager 360 and reveal best practices ad ops practitioners need to know.

April 26, 2022

IAS Accelerates OMD’s Tag Wrapping Process

Case Studies CTV & Video Efficiency & Optimization Mobile & In-App

IAS Accelerates OMD’s Tag Wrapping Process

“It is the best solution created by any ad verification vendor.” – Bartu Elgin, Senior Ad Ops Executive, OMD Turkey OMD, the world’s largest media network, prides themselves on delivering better and faster decisions for their clients. In order to get their...

April 19, 2022

IAS Enhances Signal UI with Unified View and Attention Metrics

CTV & Video Efficiency & Optimization Featured Guides Mobile & In-App Programmatic

IAS Enhances Signal UI with Unified View and Attention Metrics

IAS is excited to announce new reporting enhancements in the Signal UI that provide advertisers with a unified view of their global campaigns. This technology allows advertisers to analyze data using custom filters created automatically from their unique campaign naming...

April 5, 2022

CTV & Video Efficiency & Optimization Featured Media Quality Reports

Media Quality Report: 16th Edition

At Integral Ad Science, we measure trillions of data events monthly and observe global media quality developments in real-time. The Media Quality Report (MQR) leverages this data to offer an industry barometer against which ad buyers and sellers may benchmark...

March 30, 2022

Perfecting Your Supply Path: The expansion of SPO

Efficiency & Optimization Programmatic Research

Perfecting Your Supply Path: The expansion of SPO

After years of growing adoption, programmatic advertising has accelerated to the forefront of media buying. However, lack of visibility into supply path costs and media quality still remain top-of-mind for ad buyers. In our latest research, IAS partnered with IPSOS to survey digital...

December 6, 2021

Case Study: OMD Saves Time Tagging with IAS

Case Studies Efficiency & Optimization

Case Study: OMD Saves Time Tagging with IAS

The case study demonstrates how IAS can reduce tag wrapping time by 50% and increase ROI.

September 15, 2021

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Category: Efficiency & Optimization

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Quick Bytes: Quality Path Optimization for Programmatic Transparency

Total Visibility™ is moving to IAS Signal

IAS + LinkedIn: Driving actionable outcomes for your business

Watch On-Demand: Driving Campaign Efficiency with IAS and Google

IAS Accelerates OMD’s Tag Wrapping Process

IAS Enhances Signal UI with Unified View and Attention Metrics

Media Quality Report: 16th Edition

Perfecting Your Supply Path: The expansion of SPO

Case Study: OMD Saves Time Tagging with IAS

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