A brave new media quality world
Victoria Chappell, marketing director EMEA, Integral Ad Science, outlines the initiatives lighting the way towards a brave new world of improved quality and effectiveness in digital campaigns.
DCN: Publishers need automation, too
For years, publishers have been at the mercy of advertiser demands, who’ve forced the digital publishing industry to adapt to big changes that dramatically affect their bottom lines. Unfortunately, they’ve done so without the technology or automation to help make...
Can programmatic and high quality media co-exist?
Programmatic media is often touted as the fastest growing phenomenon in the global advertising industry. A recent IAB UK report found that UK digital ad spend grew 16.4% in 2015 to over £8.6bn, with the share traded programmatically rising from...
The global fight against ad fraud
The Drum interviewed Scott Knoll. CEO and President, Integral Ad Science at dmexco for an update on the latest developments in online ad fraud.
Ad viewability debate shifts to brand-centric view
The Drum caught up with Scott Knoll, CEO and President, Integral Ad Science at Dmexco to discover the state of viewability in the online ad industry today.
The great log blog: What did the log ever do for us?
The mere mention of a log (outside the context of web logs, or blogs) could instill reader boredom. Logs are a fundamental, functional part of IT infrastructure and are used for everything. According to Phillip Hayman, head of technical services,...
How to optimize your video ads for viewability
Video is red hot these days, and for good reason: nothing sways a consumer better than the combination of sight, sound, and motion. So, how can you optimize your video campaigns for viewability?
7 steps for successful integrations
Integrations are an essential part of any ad tech vendor’s offering. Here’s a broad overview of what’s needed in order to ensure successful integrations.
More beer for your buck: making sense of media quality
Taking action to ensure media quality will not only help you make informed decisions, but it will also help improve the effectiveness of your buys and cut down on the amount of waste.
The bot papers: Poweliks
David Wells, Senior Malware Analyst at Integral Ad Science, breaks down the Poweliks botnet, giving readers a deeper sense of how bots work in the specific context of ad fraud.
