IAS Earns MRC Accreditation for Third-Party Calculation and Reporting of Youtube Viewability
IAS has earned accreditation by the Media Rating Council (MRC) for third-party calculation and reporting of YouTube Viewability on desktop and mobile.
HP Drives Attention and Results with IAS and Lumen Research
Media quality gets attention, and attention gets results. Download the case study now to learn more about how viewability can be a key driver of attention for your brand.
Verify intrinsic in-game buys in Frameplay’s gaming ecosystem
With IAS invalid traffic (IVT) measurement and impression counts in Frameplay's gaming ecosystem, marketers can verify that their valuable intrinsic in-game ad placements are seen with precise impression counts in a fraud-free environment.
Movistar Colombia Increases Media Efficiency and Quality with IAS
IAS drives KPIs and media quality for major telecommunications company The challenge: Movistar, a major Colombian telecommunications provider, wanted to drive cost efficiency and media quality across their programmatic campaigns. The solution: Movistar partnered with IAS to drive results across...
IAS Drives Stronger Brand Lift for Emerging Electric Auto Brand
IAS partnered with Upwave to demonstrate how IAS in-view powers brand lift In this case study, IAS partnered with Upwave and an emerging electric automotive brand to show the role media quality plays in driving business results for the auto...
IAS Drives Stronger Brand Lift for a Major CPG Brand
IAS partnered with Upwave to demonstrate how IAS in-view powers brand lift In this case study, IAS partnered with Upwave and a major CPG brand to show the role media quality plays in driving business results for the CPG brand....
IAS Earns TAG “Certified For Transparency” Seal
At Integral Ad Science (IAS), trust and transparency are the foundations of our business. That’s why we’re excited to share that IAS has earned the “Certified for Transparency” seal from TAG (Trustworthy Accountability Group).
RESEARCH: Driving ROI in Retail Media Networks
Retail Media Networks (RMNs) have become key pillars of digital advertising strategies — but how can marketers truly maximize their investments in the space to reach KPIs and drive tangible results?
IAS Total Media Quality Now Includes Brand Safety and Suitability Measurement for Google Video Partners
IAS is bringing marketers the first-ever third party Brand Safety and Suitability measurement to Google Video Partners (GVP), with Total Media Quality measurement and GVP's extensive audience reach.
IAS & Anzu Launch First-To-Market In-Game Measurement Solution
IAS is bringing its industry-leading Viewability and Invalid Traffic measurement in a first-to-market partnership with Anzu to complex 3D environments.
