Media transparency in the era of efficiency with Total Visibility
Discover how advertisers can increase media transparency and take back control of their programmatic media spend with Total Visibility.
The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish
The digital advertising market can be a murky one, with increasing calls for more transparency and trust issues over brand safety and ad fraud. The programmatic scene has once again been thrown into the spotlight and questions about the transparency...
Scale your YouTube strategy with confidence
YouTube has two billion users. Those users watch billions of videos a day and generate billions of views. Tune into our latest webinar with YouTube and discover how to deliver impactful campaigns, in brand suitable environments, that truly connect with...
Context Matters! New UK consumer research
Context absolutely matters when it comes to targeted advertising. But what about the consumers receiving the adverts – how do they actually want to be targeted by advertisers? Context, consumers & advertising - explore the latest insight from IAS.
IAS Coronavirus Ad Adjacency Study explained
Explore the findings of our Coronavirus Ad Adjacency Study and learn how Covid-19 has impacted consumer perception of digital advertising.
Brand suitability with Facebook & IAS
IAS and Facebook are committed to providing marketers brand safety and suitability solutions that help them protect their media investment and grow their brand. Learn more.
Types of Ad Fraud
Digital ad fraud prevents the proper delivery of ads to the intended audience, in the intended place. It can lead to wasted advertiser spend and damaged reputations for publishers. But what are the types of fraud out there? Look no...
Coronavirus Ad Adjacency Study: mapping consumer sentiment & behaviour
In the midst of the evolving coronavirus pandemic, the advertising industry continues to seek guidance on how to best navigate brand suitability. Advertisers have been quick to make adjustments, but it’s important to remember that brand suitability requires a...
How to balance digital advertising risk and reach during a global pandemic
The whole world is adapting to the new reality of COVID-19 – and digital advertising is no different. The pandemic has understandably led to heightened advertiser sensitivity towards coronavirus-related content. Now more than ever it is important for advertisers to...
Video Unified Everywhere
Seamlessly measure Video Everywhere with the Unified Video Tag that covers all your video buys, across devices, including CTV!
