IAS TEAM, Author at Integral Ad Science

The progress made by publishers in 2016 and what to expect in 2017

2016 has been a challenging year for publishers with the persistence and growth of ad blocking, a variety of agency viewability demands, and publishers looking at their own models. 2017 will see similar trends as the market slowly moves towards...

February 10, 2017

Ad Fraud

Ad fraud deep dive: what is the true impact of digital ad fraud?

Integral Ad Science's ad fraud and security expert Grzegorz Miaskiewicz explains everything you need to know about ad fraud – the economics behind it, its many elusive forms, and the impact it’s had on our industry.

February 6, 2017

Inside the IAS FraudLab: analysing malware

Ad Fraud

Inside the IAS FraudLab: analysing malware

Integral Ad Science Malware Analyst David Wells gives an account of the fight against ad fraud from the front lines. Get an inside look at how bots work and how security analysts discover threats against advertisers.

February 6, 2017

Topics Viewability

Major brands are leading the way out of the viewability rabbit hole

In an endless pursuit of viewability, the digital advertising industry has ended up in somewhat of a rabbit hole.

February 2, 2017

Integral Ad Science Verification now available for Twitter video inventory

Channels Mobile & In-App

Integral Ad Science Verification now available for Twitter video inventory

February 2, 2017

Transparent, efficient, and universal: making the case for open sourcing software

Channels Insights Mobile & In-App Research Resources Topics Viewability

Transparent, efficient, and universal: making the case for open sourcing software

With mobile expected to account for nearly 80% of digital ad spend by 2020, achieving industry scale for independent media quality measurement on in-app inventory is a top priority in digital advertising. Integral Ad Science set out to understand the...

January 28, 2017

Brand Safety & Suitability Topics

How brands can keep apace with the ever changing digital landscape

Brands are coming under ever greater pressure to prove that their budgets are being spent efficiently and that their campaigns reach their target consumer. However, it is not always possible for brands to get clear answers as to whether their...

January 24, 2017

Brand Safety & Suitability Insights

MarTech Advisor: The Top Three Common Misconceptions about Brand Safety

A brand safety system is all about preventing these kinds of things from happening.

January 19, 2017

Ad Fraud Topics

Ad fraud: A short guide

We all know ad fraud is a problem, but it’s not always clear what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem. We’re here to make this complex topic easy to understand...

January 17, 2017

Channels Mobile & In-App Topics Viewability

Moving open source SDK forward: IAB to assume governance of industry initiative

In December 2016, we announced our decision to open-source our in-app viewability measurement solution. We’re excited to announce that the IAB will be governing this initiative going forward.

January 10, 2017

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Author: IAS TEAM

The progress made by publishers in 2016 and what to expect in 2017

Ad fraud deep dive: what is the true impact of digital ad fraud?

Inside the IAS FraudLab: analysing malware

Major brands are leading the way out of the viewability rabbit hole

Integral Ad Science Verification now available for Twitter video inventory

Transparent, efficient, and universal: making the case for open sourcing software

How brands can keep apace with the ever changing digital landscape

MarTech Advisor: The Top Three Common Misconceptions about Brand Safety

Ad fraud: A short guide

Moving open source SDK forward: IAB to assume governance of industry initiative

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