Mobile Attribution FAQ 2017
Integral Ad Science helped to contribute to the IAB’s Mobile Attribution FAQ 2017.
Mobile web vs. mobile app environments
While the current industry viewability guidelines for mobile are similar to those of display, many people find this to be inconsistent with the very different nature of mobile advertising technology, especially in-app.
A ton of innovation from the sell side – but who’s innovating on behalf of the buyer?
Today we find ourselves in a market centered around the seller, rather than the buyer. Innovation is mainly being led from the sell side, be that from the walled gardens, the mobile SSPs or the DSPs.
Ensuring viewability across emerging channels
What is the current state of viewability in these emerging channels, and how can the industry develop effective consistent standards across the board?
2016 UK year-end survey results
In December 2016, we surveyed over 130 digital advertising professionals across ad tech companies, agencies, brands, and publishers, about 2016 trends and predictions for 2017.
Publisher results fair better than programmatic; but where is the surprise?
The recent Media Quality Report from Integral Ad Science (IAS) highlights the current state of media quality in online advertising. The H2 2016 report analyses trends in viewability, online brand safety risk and rates of ad fraud in not only...
A short guide to mobile fraud
As mobile continues to grow in consumer usage - and as advertising follows - fraud techniques will become more tailored and pervasive. Learn about the types of mobile fraud and what makes it particularly challenging in this guide.
Advertisers investing in video as quality surpasses display for the first time
In March we released the Integral Ad Science H2 2016 UK Media Quality Report. This biannual report, based on the analysis of thousands of billions of impressions, highlights the current state of media quality in the UK online advertising industry....
MMA: The importance of open sourcing software to keep apace in an ever changing digital landscape
Even with increasing mobile usage, third-party verification and the measurement of performance of mobile impressions remains a challenge for the advertising industry. The gap between advertisers’ mobile viewability requirements and measurement vendors’ capabilities has become a commonly cited roadblock to...
Are the challenges with native about to be overcome?
Native advertising and its benefit in terms of performance, is a topic that has been widely discussed throughout the advertising industry, but yet the adoption of native has been slow. Why has the industry been so slow to adopt native...
