Channels Archives

Quick Bytes Video: Supply Path Optimization for Transparency in Programmatic

In the next video of the Quick Bytes series, we help you stay up to date by bringing you a quick guide to a recent development in digital advertising concerning transparency in programmatic buying, Supply Path Optimization. The dynamics of...

April 6, 2021

Quick Bytes Video: Supply Path Optimization for Transparency in Programmatic

Open Web Webinars & Videos

Quick Bytes Video: Supply Path Optimization for Transparency in Programmatic

In this Quick Bytes video, we guide you through a recent development in digital advertising concerning programmatic buying, Supply Path Optimization

April 6, 2021

Brand Safety & Suitability CTV & Video Featured Guides

CTV Brand Safety is Scalable and Available Now

Still waiting to tap into CTV inventory? Now is the time. After witnessing years of slowly growing adoption, connected TV (CTV) has finally accelerated into the forefront of media consumption as consumers’ preferred streaming device. In fact, 90% of consumers...

March 25, 2021

Efficiency & Optimisation Featured Guides Mobile & In-App

Your 2021 guide to the OM SDK

As part of the IAB Working Group for The Open Measurement Software Development Kit (OM SDK), we are excited to support the expansion of standardized measurement to Open Web Video, available now for integration! The OM for Open Web Video...

March 22, 2021

Addressing targeting in the cookieless world

Contextual Targeting Open Web Webinars & Videos

Addressing targeting in the cookieless world

Cookies formulate our web identity determining what content is displayed to each individual. Up to now, third-party cookies have been the linchpins of audience addressability: gathering the data required to dynamically optimise creative, frequency capping, and retargeting. After more than...

March 4, 2021

OTT vs CTV vs Satellite TV vs Streaming: What’s the Difference (with examples)

CTV & Video Featured Insights

OTT vs CTV vs Satellite TV vs Streaming: What’s the Difference (with examples)

A foolproof roadmap with examples to see whether you’re streaming through a CTV device Consumers on couches are spending more time than ever binge-watching streaming content on Connected TV (CTV) devices, but have you ever tried explaining that to them?...

March 3, 2021

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Efficiency & Optimisation Insights Mobile & In-App Open Web Publisher Resources Viewability

Industry Pulse 2021: The Most Unexpected Predictions

Last year, a global pandemic took the world by surprise and led to massive changes in all aspects of life. Together, we adapted to a turbulent year and have arrived in 2021 with both uncertainty and hope. In December 2021,...

February 22, 2021

Brand Safety & Suitability Contextual Targeting Featured Open Web Webinars & Videos

IAS Webinar: Addressing Targeting in the Cookieless World

Third-party cookies are about to crumble as a result of growing data privacy regulations, and its demise through 2021 will remain top of mind for every marketer. The IAS Industry Pulse Report, which surveyed digital advertising experts, found that for...

February 19, 2021

The At-Home Audience: What the Future Holds for CTV – Webinar Recording

CTV & Video Featured Insights Research Webinars & Videos

The At-Home Audience: What the Future Holds for CTV – Webinar Recording

It’s no secret that Connected-TV (CTV) adoption has skyrocketed in recent years. But what are the most preferred devices and platforms? And what are consumers’ preferences when it comes to paying for subscription services? On 16th February 2021, IAS joined...

February 18, 2021

Staying Connected with CTV – Streaming Wars UK

CTV & Video Insights Research Resources

Staying Connected with CTV – Streaming Wars UK

Over the last year, we’re all guilty of binge watching our favourite TV shows. Stay-at-home orders have got us couching on the sofa, flicking through recommendations and hitting play like never before! Connected TV (CTV) devices are in more UK...

February 17, 2021

Brand Safety & Suitability Contextual Targeting CTV & Video Insights Open Web

RESET 2021 Wrap-up: Shaping the Future of Digital Advertising

On 29th January 2021, IAS was proud to support RESET, an industry first event in joint collaboration between the Advertising Association, ISBA, and the IPA. With a notable line-up of speakers from across the industry covering a wide range of...

February 10, 2021

Streaming Wars UK: How CTV is shaping the future of content consumption

Channels CTV & Video Featured Insights Research Resources

Streaming Wars UK: How CTV is shaping the future of content consumption

It’s no secret that Connected TV (CTV) adoption has skyrocketed in recent years. Consumers are drawn in by the ability to watch their favourite content on devices and subscribe to streaming services that meet their preferences and budget. But...

January 26, 2021

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Channels

Quick Bytes Video: Supply Path Optimization for Transparency in Programmatic

Quick Bytes Video: Supply Path Optimization for Transparency in Programmatic

CTV Brand Safety is Scalable and Available Now

Your 2021 guide to the OM SDK

Addressing targeting in the cookieless world

OTT vs CTV vs Satellite TV vs Streaming: What’s the Difference (with examples)

Industry Pulse 2021: The Most Unexpected Predictions

IAS Webinar: Addressing Targeting in the Cookieless World

The At-Home Audience: What the Future Holds for CTV – Webinar Recording

Staying Connected with CTV – Streaming Wars UK

RESET 2021 Wrap-up: Shaping the Future of Digital Advertising

Streaming Wars UK: How CTV is shaping the future of content consumption

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