Media transparency in the era of efficiency with Total Visibility
Discover how advertisers can increase media transparency and take back control of their programmatic media spend with Total Visibility.
Scale your YouTube strategy with confidence
YouTube has two billion users. Those users watch billions of videos a day and generate billions of views. Tune into our latest webinar with YouTube and discover how to deliver impactful campaigns, in brand suitable environments, that truly connect with...
Brand suitability with Facebook & IAS
IAS and Facebook are committed to providing marketers brand safety and suitability solutions that help them protect their media investment and grow their brand. Learn more.
Video Unified Everywhere
Seamlessly measure Video Everywhere with the Unified Video Tag that covers all your video buys, across devices, including CTV!
Open Measurement: The final lap
The Open Measurement initiative was created to solve an industry-wide challenge, but there's still more to do when it comes to streamlining measurement in the digital advertising ecosystem.
Bringing greater brand safety controls to Facebook video
Look around. Chances are, you’re in the vicinity of someone—if not many someones—using a device to read or watch content online. Whether it’s the latest trending video or real-time news update, we’re consuming and creating content at an unprecedented rate....
A ‘VAST’ Future for Video
This article was written by Glenn Perera, Director, Product Strategy, and was originally published in Video Ad News The digital advertising industry is sticking to what it knows — VPAID, the long-standing definition for video’s ad serving interface. Despite the...
Make a list, check it twice: a holiday buying guide
The holiday buying season is already upon us, and brands need to ensure that their campaigns will hit the mark. During this busy time of year, consumers are spending more time on their devices, meaning that digital campaign performance is...
Creatives made for social drive better performance
Devising an effective social creative strategy is critical for success on social.
Clicks vs. Bricks: Finding the sweet spot in your digital ad buys
Whether you sell online, in-store, or both, finding the balance between in-store aesthetics and digital advertising investments is crucial this time of year.
Social Cheat Sheet
Our Social Cheat Sheet has the key objectives you should be incorporating into your digital strategy, as well as a simple plan-of-action to scale your social ROI.
Are you ready for the holidays?
Campaign performance is always important, but it’s critical during the holiday season. Brands needs to know that their ads are being viewed by real people - or risk losing the chance to improve ROI on media campaigns. Considering £17.6 billion...
