IAS Innovation Summit: OTT and CTV opportunity
A session from the IAS Innovation Summit on digital video advertising transformation. What challenges and opportunities lie ahead for OTT and CTV advertising?
IAS Innovation Summit: Programmatic Transparency Challenges
A panel discussion at our IAS Innovation Summit about how total visibility and transparency into programmatic advertising is achievable, and its benefits.
Unlocking untapped programmatic inventory in a cookie-less world
Brands are increasingly turning to programmatic advertising. In fact, IAS research has shown that UK programmatic buys continued to outperform global averages across every environment measured – desktop display, desktop video, mobile web display and mobile web video. The reason behind...
Developing a data driven Facebook strategy
Tune in to our on-demand webinar with Facebook’s Anna Erlandsson, Marketing Science Partner, Nordics in conversation with Paul Astbury, Business Development Director IAS, as they share best practices to help you maximize the effectiveness of your Facebook buys
IAS now offers viewability and invalid traffic measurement across Pinterest
With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic...
Introducing Channel Science: A streamlined solution for YouTube
Integral Ad Science announces Channel Science, an industry-leading offering for YouTube in partnership with Channel Factory.
Unlocking video’s potential during Covid-19
This article was written by Glenn Perera, Director, Product Strategy, and was originally published in v-net.tv Video has been a consumer’s constant companion during the Covid-19 pandemic, whether that’s tumbling down TikTok black holes, to binging on the latest Netflix...
How to save 15% of your programmatic spend
IAS Case Study to understand how to save money on your programmatic spend and bring transparency to your programmatic buys.
Media transparency in the era of efficiency with Total Visibility
Discover how advertisers can increase media transparency and take back control of their programmatic media spend with Total Visibility.
Scale your YouTube strategy with confidence
YouTube has two billion users. Those users watch billions of videos a day and generate billions of views. Tune into our latest webinar with YouTube and discover how to deliver impactful campaigns, in brand suitable environments, that truly connect with...
