Advertisers today want to save money on their programmatic spend and to prove how IAS can help to achieve this we highlight our client’s success in our new case study.
IAS Case Study – How to Save 15% of your programmatic spend
Programmatic advertising can be prone to lower viewability and more exposed to ad fraud and brand safety risks. To tackle this, GroupM France selected IAS to help them deploy a global, large-scale efficiency strategy for their major advertiser’s programmatic campaigns. GroupM France wanted to save money on their client’s programmatic spend and improve campaign performance.
With IAS’ granular data and insights, GroupM France identified the areas of the campaign and markets that had below-average levels of viewability as well as above-average levels of ad fraud and brand risk across all programmatic media partners.
The results of this analysis prompted GroupM to:
- activate IAS’ pre-bid segments for viewability, ad fraud and brand safety within its DSP
- target impressions with higher viewability for every market the campaign ran in
- immediately start filtering out invalid traffic and content that could pose a reputational risk before the brand ever placed a bid on inventory, resulting in an immediate drop in ad fraud and brand risk levels.
After all the recommendations were implemented, it resulted in 15% of campaign spend being reallocated to digital ad impressions that drove business outcomes.
Download the How to Save 15% of Your Programmatic Spend Case Study to learn more.
And if you want to learn more on how to achieve greater transparency in programmatic and reduce wasted spend then read about our Total Visibility offering.