Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimisation
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
    BY CUSTOMER TYPE
    Brands & Agencies
    Publishers
    Platforms & Partners
  • Insights
    IAS Insider
    Media Quality Report
    Research
  • Innovation
  • About IAS
    Quality Impressions
    Newsroom
    Leadership & Awards
    Careers
  • Careers
Log in
Investor Relations
Contact
UK UK
US US DE DE ES ES FR FR IT IT JP JP BR BR LATAM LATAM APAC APAC Korean Korean
Integral Ad Science
  • Solutions
    BY PRODUCT TYPE
    Ad fraud
    Brand Safety & Suitability
    Contextual Targeting
    Viewability
    Efficiency & Optimisation
    BY CHANNEL
    CTV & Video
    Programmatic
    Proprietary Platforms
    Mobile & In-App
    BY CUSTOMER TYPE
    Brands & Agencies
    Publishers
    Platforms & Partners
  • Insights
    IAS Insider
    Media Quality Report
    Research
  • Innovation
  • About IAS
    Quality Impressions
    Newsroom
    Leadership & Awards
    Careers
  • Careers
Log in
Contact Us
UK UK
US US DE DE ES ES FR FR IT IT JP JP BR BR LATAM LATAM APAC APAC Korean Korean
  1. Home
  2. | Topics
  3. | Brand Safety & Suitability
  4. | Bringing greater brand safety controls to Facebook video
November 20, 2019 by IAS Team

Bringing greater brand safety controls to Facebook video

Brand Safety & Suitability
Channels
Proprietary Platforms
Topics
Share:
Bringing greater brand safety controls to Facebook video

Look around. Chances are, you’re in the vicinity of someone—if not many someones—using a device to read or watch content online. Whether it’s the latest trending video or real-time news update, we’re consuming and creating content at an unprecedented rate. By 2025, an estimated 163 zeta bytes of data will be created worldwide—four times as much as all spoken words in human history!

Don’t believe us? The numbers don’t lie. Every minute:  

  • 4,146,600 videos are watched on YouTube 
  • 15,000 GIFs are sent through Facebook messenger
  • 527,760 photos are shared by Snapchat users
  • 456,000 tweets are sent on Twitter
  • 46,749 photos are posted on Instagram

As content creation demonstrates exponential growth, brand safety and suitability are, understandably, top of mind for advertisers, especially across those social media platforms run by user-generated content.

Today, we’re thrilled to announce that we’ve teamed up with Facebook to release a first-of-its-kind brand safety and suitability solution for Facebook in-stream videos. The new IAS inclusion list solution, developed for Facebook’s Dynamic Content Sets and currently in testing, supports the advertisers’ growing demand for highly viewable and brand-safe videos to reach their ideal audiences on Facebook. Using a combination of proprietary brand safety methodology and robust machine learning technology, we create inclusion lists of low-risk videos across all supported categories. The lists are updated daily to ensure the content sets are as up-to-date as possible. Prior to serving their advertisements on in-stream video, our customers can apply these prescreened lists through their Facebook Business Manager. 

This release marks the next stage in the growing partnership between IAS and Facebook. Together, we’re dedicated to developing innovative solutions in response to industry trends and advertiser concerns. Our newest solution presents the industry with a powerful tool for minimising brand risk across social platforms with third-party pre-screening. Given that almost nine in ten (88%) UK consumers find it annoying when a brand appears next to low quality content, our solution empowers advertisers to take control of their media spend and capture the valuable attention of consumers.

Since 2016, IAS and Facebook have partnered to provide reliable insights advertisers can trust. Our scalable targeting solutions allow our clients to protect and grow their brands in suitable environments on the world’s largest social content platform.

Access the content now.
Download
Access the case study now.
Download
Access the guide now.
Download
Access the research now.
Download
Sign up for insights right to your inbox.
Subscribe now ›

Related Posts

Introducing IAS pre-bid brand safety on TikTok
Introducing IAS pre-bid brand safety on…
Learn more ›

January 18, 2023 by IAS Teams

Navigating the ongoing European energy crisis
Learn more ›

November 22, 2022 by IAS Teams

Post-Bid Brand Safety & Suitability on TikTok
Post-Bid Brand Safety & Suitability on…
Learn more ›

October 17, 2022 by IAS Teams

IAS white red logo
Sign up for fresh insights

Solutions

By Product Type

Ad Fraud

Brand Safety & Suitability

Contextual Targeting

Viewability

Efficiency & Optimization

By Channel

CTV & Video

Programmatic

Proprietary Platforms

Mobile & In-App

Audio

By Customer Type

Brands & Agencies

Publishers

Platforms & Partners

Insights

IAS Insider

Research

Media Quality Reports

About IAS

Quality Impressions™

Newsroom

Leadership & Awards

Careers

Helpful Links

Contact

Log in

© 2023 Integral Ad Science, Inc.

Accessibility_Icon Accessibility statement

Site indexing policy

Privacy policy

Subscription management

Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media

Site indexing policy

Privacy policy

Subscription management

Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media
Transparent Background - Social Media

© 2021 Integral Ad Science, Inc.

Search

Hit enter to search or ESC to close

Download Content

Fill out the form to have this content delivered directly to your email inbox.

Subscribe now

Fill out the form to sign up for the latest and greatest IAS updates— delivered right to your inbox.

Thank you for signing up for the IAS Newsletter.