Featured Archives

IAS Partners with Lumen Research to Further Bolster Attention Measurement

Integral Ad Science has been on the forefront of defining and advancing the concept of Attention in digital advertising. Based on extensive advertiser campaign data and groundbreaking AI, IAS has already built a first-of-its-kind Attention model, which found that Attention is...

May 1, 2023

Brand Safety & Suitability Contextual Targeting Featured Insights Viewability

Taking Action on Attention:
Volume I

We’ve seen firsthand how ad measurement and optimization capture attention that drives ROI. Download the white paper, Taking Action on Attention, to harness the power of attention and drive superior business results now.

April 10, 2023

Industry-leading media quality on Amazon Publisher Services Connections Marketplace

Featured Publisher

Industry-leading media quality on Amazon Publisher Services Connections Marketplace

Maximise inventory and increase yield with automation from IAS IAS is integrating with Amazon Publisher Services (APS) as the first verification provider on APS’s Connections Marketplace — a services marketplace where publishers can easily activate technology solutions with little or...

March 28, 2023

Diversity and Inclusion in Advertising: Why the future of marketing must be inclusive

Featured Insights Research

Diversity and Inclusion in Advertising: Why the future of marketing must be inclusive

Diversity and inclusion are at the forefront of marketer’s minds as we usher in a new era of responsible advertising. Reducing bias and discrimination in marketing and advertising is top priority. In our latest consumer research, we wanted to prove...

March 6, 2023

Undercover Context: Driving consumer engagement through non-obvious contextual links

Contextual Targeting CTV & Video Featured Mobile & In-App Open Web Research

Undercover Context: Driving consumer engagement through non-obvious contextual links

In our latest research, IAS dives into the motivations behind consumer preferences for contextually relevant ads, uncovering what consumers consider to be effective contextual links — and what this means for your brand.

February 27, 2023

Brand Safety & Suitability Featured Insights Mobile & In-App

IAS now a badged TikTok Measurement Partner

IAS is excited to join the TikTok Marketing Partners Program as a badged Measurement partner for their new Brand Safety & Suitability category. IAS joins a community of carefully selected and innovative third-party providers that allow marketers to effectively monitor...

February 23, 2023

Brand Safety & Suitability Featured Insights Social Platforms

Introducing IAS pre-bid brand safety on TikTok

From moms and Millennials to Gen Z trend-spotters, everyone is on TikTok and we’re excited to announce that IAS is too. Advertisers can now ensure their brands run near high-quality, safe, and suitable content in the US, Canada, UK, Germany,...

January 17, 2023

Brand Safety & Suitability Contextual Targeting CTV & Video Featured Mobile & In-App Research

Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments

Gaming is gearing up to be a powerhouse channel for marketers. And with more than half of gamers spending at least eight hours playing video games each week, marketers have the opportunity to tap into this highly engaged audience to...

January 10, 2023

How context impacts the back-to-school consumer shopping experience

Contextual Targeting Featured Research

How context impacts the back-to-school consumer shopping experience

The back-to-school season is a lucrative time for retail. According to Mintel, Brits spend £1.2 billion sending kids back to school and M&S says it is the third biggest shopping event of the year – eclipsed only by Christmas and...

August 26, 2022

The Future of Privacy-First Advertising: Uncovering what’s next for ad targeting — and how marketers can deliver

Contextual Targeting Featured Research

The Future of Privacy-First Advertising: Uncovering what’s next for ad targeting — and how marketers can deliver

Privacy policies are evolving — and so are targeting strategies. Data privacy is experiencing a major evolution. Cookies are on their way out, Apple device IDs are soon-to-be no more — and these are just a few of the impending...

August 26, 2022

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Category: Featured

IAS Partners with Lumen Research to Further Bolster Attention Measurement

Taking Action on Attention:
Volume I

Industry-leading media quality on Amazon Publisher Services Connections Marketplace

Diversity and Inclusion in Advertising: Why the future of marketing must be inclusive

Undercover Context: Driving consumer engagement through non-obvious contextual links

IAS now a badged TikTok Measurement Partner

Introducing IAS pre-bid brand safety on TikTok

Converting Gamers to Consumers: How advertisers can drive positive perception in gaming environments

How context impacts the back-to-school consumer shopping experience

The Future of Privacy-First Advertising: Uncovering what’s next for ad targeting — and how marketers can deliver

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