Topics Archives

IAS Beyond Amsterdam: Event Recap

The IAS Beyond Amsterdam brought together 35 senior industry leaders from brands, agencies, publishers, and ad-tech partners. The interactive sessions unpacked how the digital landscape is shifting, with a particular focus on the Dutch market, the evolving role of AI....

June 12, 2026

Brand Safety & Suitability

Expanding Transparency: IAS Brings Brand Safety and Suitability Measurement to YouTube Audio Ads Campaigns

Are you certain your audio ads are running alongside content that reflects your brand? As digital audio consumption reaches new heights, this question has become a central focus for global advertisers seeking to maintain their brand equity across all media...

June 11, 2026

Contextual Targeting Open Web

Targeting for Performance at IAS

Contextual targeting built for smarter reach and stronger results When was the last time you reviewed a campaign report that looked strong on paper—high reach, efficient CPMs, and well-defined audience segments—yet underdelivered where it mattered most? For years, marketers have...

March 4, 2026

Brand Safety & Suitability Insights Social Platforms

IAS’s Evolving Partnership with X

IAS’s AI-driven measurement and optimisation solutions help brands achieve stronger performance in an increasingly complex digital media landscape. For more than six years, IAS has partnered with X to support advertisers investing on the platform. Below is an overview of...

March 2, 2026

Brand Safety & Suitability Case Studies Featured Insights Research Social Platforms

Social Performance Without Compromise

Why real-time suitability is becoming a driver of performance Social media moves at pace. It reflects culture in real time: breaking news, creator content, audience sentiment, and emerging trends all appearing within a single feed. For advertisers, this speed creates...

February 27, 2026

Ad Fraud Articles Brand Safety & Suitability Digital Audio Efficiency & Optimisation Insights Open Web Programmatic Social Platforms

Signals of Safety: Brand Integrity in an AI-Driven World

When everything can be generated, trust matters more than ever A product image that looks real but not quite right.A headline that sounds convincing until you pause and read it again. Most people recognise that moment of hesitation. And often,...

February 25, 2026

Ad Fraud Brand Safety & Suitability Insights Viewability

Why Your Strategy is Only As Strong As Your Media Quality

Many advertisers still take for granted that any digital impression has value if it can be counted, priced and optimised. But in today’s 2026 landscape, marked by fraud, low-quality AI-generated content and complex media environments this assumption no longer holds...

February 17, 2026

Brand Safety & Suitability Featured Research Social Platforms Trends

How Industry Experts Are Tackling Challenges in Social Media and Digital Video

As advertising budgets continue to shift towards social media and digital video, marketers are following where attention, culture and consumer decisions now live. But as spend enters these environments, control increasingly shifts to algorithms and fast-moving content ecosystems — making...

January 29, 2026

Automating Supply Path Optimisation with IAS Total Visibility

Efficiency & Optimisation Featured

Automating Supply Path Optimisation with IAS Total Visibility

Increase working media spend, achieve a 33% uplift in conversion rate, and save time with automated optimisation across leading DSPs with no manual oversight required. The programmatic ecosystem is increasingly complex. Multiple DSPs, SSPs and publisher relationships make it difficult...

January 29, 2026

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Featured Guides Insights Open Web Resources Social Platforms

Go for Gold: Protect Your Brand and Maximise Winter Games Impact

Strengthen brand protection across the Open Web, Social Media and CTV The 2026 Winter Olympics are fast approaching. For brands, this flagship global event presents a rare opportunity to capture audience attention at scale across streaming, social and digital platforms....

January 23, 2026

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Category: Topics

IAS Beyond Amsterdam: Event Recap

Expanding Transparency: IAS Brings Brand Safety and Suitability Measurement to YouTube Audio Ads Campaigns

Targeting for Performance at IAS

IAS’s Evolving Partnership with X

Social Performance Without Compromise

Signals of Safety: Brand Integrity in an AI-Driven World

Why Your Strategy is Only As Strong As Your Media Quality

How Industry Experts Are Tackling Challenges in Social Media and Digital Video

Automating Supply Path Optimisation with IAS Total Visibility

Go for Gold: Protect Your Brand and Maximise Winter Games Impact

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