Ad Fraud Archives

Does World Cup media score marketer goals?

The World Cup is a sort of sports-world lightning in a bottle, striking every four years to capture the attention of fans around the world. According to FIFA, more than one billion fans tuned in to watch the final game...

July 10, 2018

Ad Fraud Case Studies Insights Open Web Research Resources Topics

Case Study: How one CPG brand cut programmatic ad fraud

CPG marketers were the earliest adopters of programmatic buying. However, they've also been facing challenges with their digital advertising, including buying impressions that reach non-human audiences, a problem that can be particularly prevalent in unfiltered programmatic environments. Learn how to...

June 28, 2018

Ad Fraud Topics

How to select a fraud detection provider

Fraud in online advertising is a difficult and rapidly evolving challenge. Learn how to cut through the noise and choose a fraud detection provider that can offer the protection you need.

June 27, 2018

Ad Fraud Brand Safety & Suitability Channels CTV & Video Open Web Topics Viewability

OTT’s ad supported future

Broadcasters and viewers are both racing toward OTT even as the subscription model is breaking down due to consumer fatigue. That means OTT will soon open up a host of new ad supported opportunity for advertisers.

June 21, 2018

Ad Fraud Topics

IAS Influencers – Mike Kim on Ads.txt

Mike Kim, VP of Product Management for programmatic at IAS, takes a deep dive into Ads.txt and its potential to help digital publishers fight back against fraud.

June 19, 2018

Ad Fraud

The Bot Papers: Proxy8

The IAS Threat Lab breaks down Proxy8, giving readers a deeper sense of how the bot works in the specific context of ad fraud.

June 14, 2018

Ad Fraud Brand Safety & Suitability Topics

What’s shaping marketing budgets in 2018?

We surveyed over 800 digital advertising professionals about the challenges and opportunities they expected to face in 2018. Are those the same concerns shaping marketing budgets today?

June 6, 2018

Ad Fraud Brand Safety & Suitability Open Web Topics

CEO Scott Knoll talks fixing digital advertising on CNBC

IAS CEO Scott Knoll sits down with CNBC to discuss how to make digital advertising work for brands by eliminating waste caused by fraud, unsafe placements, and unviewable inventory.

May 8, 2018

Ad Fraud Brand Safety & Suitability Channels Open Web Social Platforms Topics Viewability

Ask a social buyer: iProspect

We sat down with Brittany Richter, VP Head of Social Media at iProspect, to get some insight into how social is bought and sold, the metrics that matter, and where transparency is helping to foster growth.

March 22, 2018

Ad Fraud Brand Safety & Suitability Topics Viewability

Getting digital to square one

Brand safety? Non-viewable impressions? Ad fraud? Traditional media doesn't have any of these challenges. For digital advertising, just adding value means getting back to square one.

March 14, 2018

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Category: Ad Fraud

Does World Cup media score marketer goals?

Case Study: How one CPG brand cut programmatic ad fraud

How to select a fraud detection provider

OTT’s ad supported future

IAS Influencers – Mike Kim on Ads.txt

The Bot Papers: Proxy8

What’s shaping marketing budgets in 2018?

CEO Scott Knoll talks fixing digital advertising on CNBC

Ask a social buyer: iProspect

Getting digital to square one

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