Category: Topics

The ability to collect consumer data online has revolutionised digital advertising, enabling advertisers and publishers to better engage their audiences. The recent expansion of data privacy regulations from Europe and the U.S., as well as the shift away from cookie-based...

COVID-19 has presented choppy and unchartered waters for everyone, worldwide. In the digital advertising industry, it has been no different. Changes to brand strategy, reduction in spend and reactive decisions have left us all navigating the unknown. Three months into...

Context absolutely matters when it comes to targeted advertising. But what about the consumers receiving the adverts – how do they actually want to be targeted by advertisers? Context, consumers & advertising - explore the latest insight from IAS.