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Guinness beer is renowned for its clever and resonant advertising. In 1929, when the company launched its first tagline, “Guinness is good for you,” Rupert Guinness famously declared to the world that “the quality of our advertising must be equal...

Earlier this year, we released The Halo Effect, a revolutionary biometric study exploring how consumers perceive ads when they are run in high-quality versus low-quality content environments. To dive deeper into the results, we conducted a follow-up survey with consumers across...