Category: Topics

Explore our latest case study and learn how Dentsu and IAS helped a major fashion retailer in the UK to plan for the cookieless world. As a fully performance-focused brand, all of the campaigns needed to drive sales/ROI and focused...

With the impending deprecation of cookies, Xaxis proactively explores potential alternatives to audience targeting like contextual targeting. Xaxis is a media outcomes company that helps advertisers develop, plan against, and optimize to digital success metrics that map much more closely...

An advertiser and long-time partner for Matterkind has a niche education product – international schools. Their business strategy is to drive enrollment by targeting international workers & ex-pats to sign-up for Open Houses.  Due to the COVID-19 pandemic, they had...