Improve Transparency and Visibility with IAS’s Quality Partner Program
Don't let a lack of transparency slow you down. Gain greater recognition among the top brands and advertisers as an IAS Quality Partner.
RESEARCH: The Sound of Suitability
In our latest research, Integral Ad Science surveyed consumers to uncover how they think about brand suitability and risk for different types of digital audio content, including both music and podcasts.
Movistar Colombia Increases Media Efficiency and Quality with IAS
IAS drives KPIs and media quality for major telecommunications company The challenge: Movistar, a major Colombian telecommunications provider, wanted to drive cost efficiency and media quality across their programmatic campaigns. The solution: Movistar partnered with IAS to drive results across...
IAS Brings End-to-End Optimization and Measurement Solutions to Criteo
How marketers can maximize engagement within major retail media partners Retail Media Networks (RMNs) have seen unparalleled growth over the course of 2023 as the amount of ad spending in the space more than triples its pre-pandemic total. In fact,...
Toyota Maximizes Campaign Performance with IAS
IAS measurement and optimization solutions drive programmatic campaign results for Toyota The challenge: Global automotive leader Toyota and its partners, The&Partnership and Xaxis, wanted to enhance Toyota’s programmatic performance, drive better results, and access actionable insights across their digital campaigns....
The State of Fraud in Private Marketplaces
The IAS Threat Lab evaluates fraud in PMP transactions Marketers widely believe private marketplaces (PMP) create an environment that is resistant, or even immune, to ad fraud. Given the basis for creating a PMP relationship between trustworthy advertisers and publishers,...
What is Ad Fraud?
What marketers need to know about the schemes infiltrating ad spend In a perfect world, every ad impression would be presented to, and viewed by, an actual human that is potentially interested in a specific product or service. Unfortunately, the...
WHITE PAPER: Building an Unbreakable Brand
In our latest white paper, IAS guides marketers through the safety and suitability strategies that are proven to protect brands, improve ROAS, and increase efficiencies.
IAS Announces Updates to Integration with Google for Automated Campaign Management in Campaign Management 360
With the risk of human error and programmatic glitches, it's critical for marketers to find a time-saving solution that allows for flexibility throughout each campaign. How can marketers drive efficiencies without sacrificing control?
Diversity & Inclusion: Centering inclusivity in the future of digital marketing
Diversity and inclusion (D&I) are taking center stage as consumers push for brands to reflect modern culture in their marketing efforts. But with consumers increasingly wary of campaigns that miss the mark, how can marketers mindfully meet consumer needs through...
