IAS’s Response to the Adalytics Report
On February 7, Adalytics released a report that includes claims about Integral Ad Science. We take these claims seriously and are working to address the matter with the highest level of urgency.
Ad Fraud in Digital Audio Streaming: What Marketers Need to Know
How Advertisers Can Detect Ad Fraud on Digital Audio Streaming Services Listeners are flocking to digital audio streaming services with no indication of slowing down. As advertisers follow, the quality of audio streaming inventory is proving to be more important...
IAS at CES: Top Highlights and Key Takeaways
CES 2025 has come to a close, and we were pleased to share the stage with industry leaders shaping the future of media, technology, and advertising. Here's a look back at the top highlights from IAS’s sessions and events.
IAS Empowers Advertisers Across Social Media Platforms
IAS is proud to be a trusted media measurement and optimization leader across social and video platforms, the open web, CTV, and other digital channels. Amid ongoing industry change and rapid shifts across the digital advertising industry, we’re here to...
Total Media Quality Now Available on Kwai
Partnership brings exclusive content-level Brand Safety and Suitability Measurement to Kwai We are pleased to share that we have partnered with Kwai for Business with our AI-driven Total Media Quality for Kwai for Business product suite. Total Media Quality for...
What is Programmatic Advertising? A Comprehensive Guide
The number of online consumers is rapidly growing, and so is the need for ads that capture attention and make an impact. It’s crucial that marketers can depend on a transparent and trustworthy ad publishing process to reach consumers online...
Seamlessly Sync Programmatic Campaigns in Amazon DSP
Access Quality Sync for end-to-end programmatic campaign optimization Seamlessly sync your IAS settings on programmatic campaigns in Amazon DSP with one turnkey solution: Quality Sync. IAS is pleased to share that our Quality Sync pre-bid segment is now available in...
What is Digital Ad Viewability — and Why is it So Important?
Ad viewability is a key topic of conversation in the advertising industry, often regarded as a fundamental measure of success for display and video ads. But why does ad viewability matter so much? Just because an ad is served doesn’t...
IAS’s Commitment to Privacy in Google’s Privacy Sandbox
For the past two years, IAS has been working closely with Google and the IAB Tech Lab on the development and testing of Google’s Privacy Sandbox. Much progress has been made to ensure that critical programmatic advertising use cases —...
The 2025 Industry Pulse Report
From shifting priorities to anticipated challenges, this year’s Industry Pulse Report offers a comprehensive look at how media experts are preparing for these shifts so you can stay ahead of the curve. Access the report now.
