Tech Talk with MoPub: The evolving mobile landscape
IAS sat down with Meagan Ralston, Manager of Strategic Partners at MoPub, to discuss their perspectives on the evolving mobile landscape for digital advertising.
Webinar: 2019 Holiday Buying Unwrapped
Across the United States and beyond, the holiday season is the most important period in the retail calendar. During this busy time, campaign performance is critical, as it provides an opportunity to connect with highly engaged shoppers searching for the...
Industry Pulse: A look ahead at 2019
Digital advertising is a change driven business. Learn how 900 professionals from all corners of the industry view the challenges they faced in 2018 and the opportunities on the horizon for 2019.
2019 Predictions from IAS
Our experts offer their best predictions for trends, opportunities,and challenges that will drive digital advertising in 2019.
Tricks of the trade: Holiday marketing Q&A
In our recent webinar, “Tricks of the trade: holiday edition” we received a lot of great questions about how to improve campaign performance. In this blog post, we’ll attempt to answer them all in a bit more detail.
Tricks of the trade: 2018 Holiday Edition
To make the most of your programmatic budgets during the holiday season, you need to be armed with the latest insights. Leverage these tips and tricks to make your programmatic dollars go further, increase your ROI, and connect with holiday...
Highlights from our brand safety summit
This summer, we gathered together digital advertising professionals on the forefront of the brand safety debate for a closed door summit. Check out some highlights from our panel discussion to learn how major brands, agencies, and publishers are tackling the...
Marketers, start early to make the most of back-to-school
It’s back-to-school season. IAS analyzed impression volume to help marketers get a bigger piece of the estimated $85.55 billion back-to-school-retail market.
Update your World Cup playbook: 5 tips for marketers
We analyzed media quality patterns around the World Cup to help marketers update their digital advertising playbook for major global sports events.
Unlocking scale for mobile ad verification with Open Measurement
IAS and the IAB Tech Lab announce the Open Measurement SDK to brings transparency and consistency to in-app mobile advertising
