Mobile & In-App Archives

Your Guide to the OM SDK

As part of the IAB Working Group for The Open Measurement Software Development Kit (OM SDK), we are excited to support the expansion of standardized measurement to Open Web Video, available now for integration. The OM for Open Web Video...

March 22, 2021

Unlocking Mobile: The power of the OM SDK

Events & Videos Mobile & In-App

Unlocking Mobile: The power of the OM SDK

As advertisers attempt to capitalize on the growing space, they continue to struggle with in-app measurement and verification. Enter the OM SDK: the hero of in-app environments that allows for transparency, optimization, and monetization on mobile.

May 6, 2020

Tech Talk with MoPub: The evolving mobile landscape

Mobile & In-App Publisher

Tech Talk with MoPub: The evolving mobile landscape

IAS sat down with Meagan Ralston, Manager of Strategic Partners at MoPub, to discuss their perspectives on the evolving mobile landscape for digital advertising.

January 7, 2020

Ad Fraud Events & Videos Mobile & In-App Programmatic Resources

Webinar: 2019 Holiday Buying Unwrapped

Across the United States and beyond, the holiday season is the most important period in the retail calendar. During this busy time, campaign performance is critical, as it provides an opportunity to connect with highly engaged shoppers searching for the...

October 9, 2019

Ad Fraud Brand Safety & Suitability CTV & Video Mobile & In-App Programmatic Proprietary Platforms Viewability

Industry Pulse: A look ahead at 2019

Digital advertising is a change driven business. Learn how 900 professionals from all corners of the industry view the challenges they faced in 2018 and the opportunities on the horizon for 2019.

February 6, 2019

Ad Fraud Brand Safety & Suitability Channels Mobile & In-App Programmatic

2019 Predictions from IAS

Our experts offer their best predictions for trends, opportunities,and challenges that will drive digital advertising in 2019.

December 18, 2018

Ad Fraud Brand Safety & Suitability Channels Mobile & In-App

Tricks of the trade: Holiday marketing Q&A

In our recent webinar, “Tricks of the trade: holiday edition” we received a lot of great questions about how to improve campaign performance. In this blog post, we’ll attempt to answer them all in a bit more detail.

October 23, 2018

Tricks of the trade: 2018 Holiday Edition

Ad Fraud Efficiency & Optimization Events & Videos Insights Mobile & In-App Programmatic

Tricks of the trade: 2018 Holiday Edition

To make the most of your programmatic budgets during the holiday season, you need to be armed with the latest insights. Leverage these tips and tricks to make your programmatic dollars go further, increase your ROI, and connect with holiday...

October 10, 2018

Brand Safety & Suitability Channels CTV & Video Mobile & In-App Proprietary Platforms Topics

Highlights from our brand safety summit

This summer, we gathered together digital advertising professionals on the forefront of the brand safety debate for a closed door summit. Check out some highlights from our panel discussion to learn how major brands, agencies, and publishers are tackling the...

September 19, 2018

Marketers, start early to make the most of back-to-school

Channels Mobile & In-App Programmatic Topics

Marketers, start early to make the most of back-to-school

It’s back-to-school season. IAS analyzed impression volume to help marketers get a bigger piece of the estimated $85.55 billion back-to-school-retail market.

August 20, 2018

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Category: Mobile & In-App

Your Guide to the OM SDK

Unlocking Mobile: The power of the OM SDK

Tech Talk with MoPub: The evolving mobile landscape

Webinar: 2019 Holiday Buying Unwrapped

Industry Pulse: A look ahead at 2019

2019 Predictions from IAS

Tricks of the trade: Holiday marketing Q&A

Tricks of the trade: 2018 Holiday Edition

Highlights from our brand safety summit

Marketers, start early to make the most of back-to-school

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