Featured Archives

How a Major Entertainment Brand Maintained Suitability and Reduced Social Platform Costs

By applying a custom suitability profile, the entertainment brand increased suitable impressions by 16% and lowered CPM by 6%, driving better performance at scale.

October 21, 2025

Brand Safety & Suitability Featured Our Partners Social Platforms

IAS Expands Brand Safety & Suitability Measurement to Threads

As Meta’s Threads becomes a new space for community and conversation, it also presents new considerations for brand safety & suitability. That’s why we’re expanding Total Media Quality for Meta to include Brand Safety & Suitability Measurement on Threads—so you...

October 16, 2025

How MFA Spikes Impact Amazon Prime Big Deal Days and Holiday Shopping Events

Featured Guides Open Web

How MFA Spikes Impact Amazon Prime Big Deal Days and Holiday Shopping Events

For marketers navigating Amazon Prime Big Deal Days, understanding the hidden risks of ad clutter and Made-for-Advertising (MFA) site proliferation is critical to ensure every impression drives meaningful consumer engagement. Read more here.

October 1, 2025

Kimberly-Clark Drives Sales Lift with IAS Quality Attention™

Attention Case Studies Featured

Kimberly-Clark Drives Sales Lift with IAS Quality Attention™

Kimberly-Clark partnered with IAS and NCSolutions (NCS) to understand how media quality impacts business outcomes — specifically sales lift and return on ad spend (ROAS). Read more here.

September 29, 2025

How Danone Improved Click-Through Rates by 1,243%

Case Studies Featured Open Web

How Danone Improved Click-Through Rates by 1,243%

In a landscape challenged by media quality concerns, Danone aimed to turn these obstacles into opportunities. Partnering with IAS, the brand drove measurable improvements in campaign performance — not just attention scores, but real business metrics that matter.

September 22, 2025

Brand Safety & Suitability Featured Research Social Platforms

Power Stronger Performance on Social

Learn how top advertisers are maximizing performance on social this holiday season Social media is a high-stakes arena for advertisers. It’s where your audience spends the bulk of their time. But while the reach is undeniable, the content environment is...

September 15, 2025

Contextual Targeting Featured Guides Open Web Research

Break Through the Holiday Noise

How reaching consumers with contextual relevance during peak holiday moments drives performance Holiday shopping has become a long game. By October last year, nearly 1 in 5 consumers had already started their gift lists, and by November, more than half...

September 15, 2025

IAS Earns the Industry’s First Ethical AI Certification from Alliance for Audited Media (AAM)

Featured

IAS Earns the Industry’s First Ethical AI Certification from Alliance for Audited Media (AAM)

An Industry First in Ethical AI Governance Artificial Intelligence (AI) is a core pillar of IAS’s long-term strategy, as it enables us to bring new insights to our customers and partners by analyzing data at a scale not previously possible....

July 29, 2025

IAS Threat Lab Uncovers Sophisticated Fraud Scheme Targeting Android Devices

Featured Insights Mobile & In-App Threat Lab

IAS Threat Lab Uncovers Sophisticated Fraud Scheme Targeting Android Devices

What happens when utility apps turn into full-screen ad machines? The IAS Threat Lab has uncovered a global ad fraud scheme — codenamed “Mirage” — designed to mislead users, inflate installs, and exploit the mobile advertising ecosystem.

July 23, 2025

Featured Insights Open Web

Combating AI-Generated Slop Sites

Pros and Cons of Generative AI for Programmatic Advertisers Generative AI offers a multitude of benefits to programmatic advertisers across creative development and personalization, campaign optimization, brand safety and fraud mitigation, and operational efficiency. While powerful, generative AI also introduces...

July 17, 2025

1 2 … 15 16

Category: Featured

How a Major Entertainment Brand Maintained Suitability and Reduced Social Platform Costs

IAS Expands Brand Safety & Suitability Measurement to Threads

How MFA Spikes Impact Amazon Prime Big Deal Days and Holiday Shopping Events

Kimberly-Clark Drives Sales Lift with IAS Quality Attention™

How Danone Improved Click-Through Rates by 1,243%

Power Stronger Performance on Social

Break Through the Holiday Noise

IAS Earns the Industry’s First Ethical AI Certification from Alliance for Audited Media (AAM)

IAS Threat Lab Uncovers Sophisticated Fraud Scheme Targeting Android Devices

Combating AI-Generated Slop Sites

ACCESS THE STUDY NOW.

Access the case study now.

Access the guide now.

Access the research now.

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now