RESEARCH: Driving ROI in Retail Media Networks
Retail Media Networks (RMNs) have become key pillars of digital advertising strategies — but how can marketers truly maximize their investments in the space to reach KPIs and drive tangible results?
IAS Total Media Quality Now Includes Brand Safety and Suitability Measurement for Google Video Partners
IAS is bringing marketers the first-ever third party Brand Safety and Suitability measurement to Google Video Partners (GVP), with Total Media Quality measurement and GVP's extensive audience reach.
IAS & Anzu Launch First-To-Market In-Game Measurement Solution
IAS is bringing its industry-leading Viewability and Invalid Traffic measurement in a first-to-market partnership with Anzu to complex 3D environments.
Industry-Leading Viewability and Invalid Traffic Verification on Facebook and Instagram Reels
Get enhanced transparency into your media buys on Meta Understand your mark on the internet’s most influential platforms. Starting today, you can gain granular transparency into your media buys on Meta platforms with Viewability and Invalid Traffic (IVT) reporting on...
IAS Brand Safety & Suitability on TikTok is Going Global
IAS’s Total Media Quality for TikTok is going global In today’s tech supported world, cutting edge platforms give people the unique ability to stay connected despite where they are located. IAS is excited to expand our Brand Safety & Suitability...
Boost sustainability efforts with carbon emissions reporting from IAS & Scope3
Take meaningful steps to reduce the environment impact of your digital campaigns Conscious consumerism is on the rise. In fact, according to eMarketer, 78% of consumers say that a company’s environmental practices influence their decision to shop with them. Consumers are...
IAS and Roku launch best-in-class invalid traffic protection for CTV
Connected TV (CTV) has experienced a meteoric rise in adoption. Linear is taking a backseat among consumers – and marketers are following suit. In fact, CTV ad spending has followed a steep incline this decade, reaching $26 billion by the end of...
Diversity & Inclusion: Centering inclusivity in the future of digital marketing
Diversity and inclusion (D&I) are taking center stage as consumers push for brands to reflect modern culture in their marketing efforts. But with consumers increasingly wary of campaigns that miss the mark, how can marketers mindfully meet consumer needs through...
IAS earns industry’s first MRC accreditation for CTV Viewable Impressions
We're proud to receive the first-ever Media Rating Council (MRC) accreditation of viewable impressions on CTV. This respected accreditation includes measurement of video-tracked ads, impressions, and related viewability metrics – including general invalid traffic detection – in CTV environments.
Mother’s and Father’s Day: Capitalizing on Context & Investigating Impact
How brand safety and contextual relevance impact ad performance leading up to Mothers and Fathers Day Mother’s and Father’s Day are quickly approaching (and it’s okay if you needed the reminder). As consumers gear up to find the perfect gift...
