Featured Archives

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

The currency of data is evolving in the digital advertising world. With context becoming more important than ever, we’re introducing our Control Panel – a suite of reporting and planning tools that Context Control Targeting clients can utilize as added...

May 17, 2022

Brand Safety & Suitability Efficiency & Optimization Featured Insights Social Platforms

IAS + LinkedIn: Driving actionable outcomes for your business

LinkedIn has become a ubiquitous tool in professional networking and career development. In fact, chances are you may have used LinkedIn to find your current role, connect with colleagues, or scroll through to read the latest industry thought leadership. However,...

May 12, 2022

Brand Safety & Suitability Featured Guides Mobile & In-App Social Platforms Viewability

IAS Expands Media Quality Solutions for TikTok

IAS is excited to announce that we've expanded our partnership with TikTok to measure viewability, invalid traffic, and app-level brand safety globally.

May 9, 2022

Game Day Digital Strategy: Driving consumer ad engagement during major sporting events

Contextual Targeting CTV & Video Featured Research

Game Day Digital Strategy: Driving consumer ad engagement during major sporting events

Major sporting events bring in vast viewership in the U.S., with a projected 65.5 million viewers in 2022 alone. And as sports programs become even more reputable for their can't-miss ads, it's no surprise that marketers are actively seeking these...

April 28, 2022

Watch On-Demand: Driving Campaign Efficiency with IAS and Google

CTV & Video Efficiency & Optimization Events & Videos Featured Mobile & In-App Resources

Watch On-Demand: Driving Campaign Efficiency with IAS and Google

Join IAS’s Michelle Conkel and Justin Broxton, Product Manager at Google, as they discuss the boundless value of IAS’s Automated Tag for Google Campaign Manager 360 and reveal best practices ad ops practitioners need to know.

April 26, 2022

IAS Enhances Signal UI with Unified View and Attention Metrics

CTV & Video Efficiency & Optimization Featured Guides Mobile & In-App Open Web

IAS Enhances Signal UI with Unified View and Attention Metrics

IAS is excited to announce new reporting enhancements in the Signal UI that provide advertisers with a unified view of their global campaigns. This technology allows advertisers to analyze data using custom filters created automatically from their unique campaign naming...

April 5, 2022

CTV & Video Efficiency & Optimization Featured Media Quality Reports

Media Quality Report: 16th Edition

At Integral Ad Science, we measure trillions of data events monthly and observe global media quality developments in real-time. The Media Quality Report (MQR) leverages this data to offer an industry barometer against which ad buyers and sellers may benchmark...

March 30, 2022

Does Media Quality Drive Attention and Outcomes?

CTV & Video Featured Research Viewability

Does Media Quality Drive Attention and Outcomes?

It’s no secret that media quality metrics are a common standard in IAS’s reporting – and for good reason. As a media quality company, these benchmarks are the key to understanding what drives consumers, ultimately impacting their purchasing decisions. Powered...

March 23, 2022

IAS chosen as an NBCUniversal Certified Measurement Partner

CTV & Video Featured

IAS chosen as an NBCUniversal Certified Measurement Partner

IAS is thrilled to announce that we have been chosen as an NBCUniversal Certified Measurement Partner. This certification is a major step forward for the industry, as IAS and NBCUniversal work together to evolve media measurement by building an increasingly...

March 22, 2022

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Social Platforms

Social Media Ad Receptivity: Driving engagement with in-feed advertising

With the unparalleled reach and universal adoption of social media, it’s no surprise that social ad spend is projected to reach $82 billion in the U.S. alone by 2023. Media budgets are flowing to social platforms, so how can advertisers...

February 3, 2022

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Category: Featured

Introducing Control Panel: A Suite of Tools to Measure ROI on Contextual Targeting

IAS + LinkedIn: Driving actionable outcomes for your business

IAS Expands Media Quality Solutions for TikTok

Game Day Digital Strategy: Driving consumer ad engagement during major sporting events

Watch On-Demand: Driving Campaign Efficiency with IAS and Google

IAS Enhances Signal UI with Unified View and Attention Metrics

Media Quality Report: 16th Edition

Does Media Quality Drive Attention and Outcomes?

IAS chosen as an NBCUniversal Certified Measurement Partner

Social Media Ad Receptivity: Driving engagement with in-feed advertising

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