Category: Insights

Less than a century has elapsed since the idea of artificial intelligence began to stir excitement in the field of computing. In this short time artificial intelligence and machine learning have taken off, spilling over the walls of academia and...

Advertising and medicine may seem like completely unrelated disciplines, but below the surface they share important similarities. Today’s brand marketer’s serve consumers ads because they believe that advertising will directly or indirectly lead to more sales, either through immediate purchases...