OTT Evolution: Conquer the wild wild west of advertising
In our OTT Evolution webinar we discuss OTT and CTV, what fraud looks like in this environment and best practices to protect yourself.
How human bots may be sinking your ROI
IAS offers a range of solutions that help identify malevolent bots, spotting when online behavior is not that of a human, and helping advertisers avoid the corruption of their metrics by such deception.
Real-time viewability insights for real-time optimization
The emergence of programmatic advertising has created a huge opportunity for digital marketers to more effectively reach their ideal customers, enabling an advertiser to bid on placements within milliseconds.
The intersection of tech and talent at Columbia Business School
IAS chief executive Lisa Utzschneider spoke at the Columbia Business School’s Women’s Business Leadership in Tech conference for a panel titled, “The Intersection of Tech + Talent: CEOs in Conversation,” with Robert F. Smith of Vista Equity Partners, Amy Zupon...
Spring is in the air for advertisers and premium publishers
Maybe this isn’t true everywhere. But in the northeast, we’ve reached the time of the year when nearly everyone has had just about enough of winter and is eager for warmer days. And, with OTT buds starting to bloom and...
IAS CEO on the opportunity of new media platform ad measurement
Lisa Utzschneider tells CNBC's James Wright what they're doing to help marketers measure marketing ROI with new media advertising opportunities.
PSA, MediaCom, IAS and YouTube pledge for brand safety
Learn how IAS worked with YouTube on the development of brand safety and suitability measurement technology to help marketers and IAS clients protect their advertising investments.
Not Just Opportunity: How We Actually Use AI and Machine Learning
Agencies, brands, publishers, and technology platforms all agree that AI and machine learning represent a potential paradigm shift for digital advertising, but there's a consistent lack of clarity around what that opportunity would look like.
H1 2018 Media Quality Report
In our latest report, we explore media quality benchmarks for display and video ad inventory on desktop, mobile web, and mobile in-app platforms. Discover key insights for the U.S. digital market, as well as highlights from around the globe, based...
Insights you can learn from: H2 2018 Media Quality Report
Watch our Media Quality Report webinar as we provide context for U.S. benchmark data from H2 2018 and arm you with best practices to improve media quality in your campaigns.
