UK: Viewability, viewability, viewability
Over 130 UK digital advertising professionals ranked viewability as the #1 most important aspect media quality. So, we dug a little deeper – here’s what they had to say about the subject.
What’s the UK’s biggest issue in digital for 2017?
In December 2016, we surveyed over 130 UK digital advertising professionals, from agencies, brands, ad tech companies, to publishers about 2016 trends and where they see digital advertising heading in 2017. We asked questions such as: what was their biggest...
The latest insights into media quality
In March, we released the Integral Ad Science H2 2016 US Media Quality Report. This biannual report, based on the analysis of 200 billion impressions, highlights the current state of media quality in the U.S. online advertising industry. The report...
The Brexit countdown begins – but what’s next for digital advertising?
As we embark upon two years of exit negotiations following the triggering of Article 50, the future feels somewhat uncertain for the UK's digital advertising and marketing industries.
Why is brand safety the new hot topic?
With the steady increase in extremist content, fake news and brand advertising appearing next to unsavoury content, brand safety has now been thrust fully into the limelight. The immediacy of social media makes it far easier for people to spot...
H2 2016 Media Quality Report
In our H2 2016 Media Quality Report you will find highlights of the state of media quality in global online advertising across display and video inventory, and multiple media metrics. This guide provides key insights based on the hundreds of...
The marketing landscape in a Trump presidency
As marketers, we’re all adjusting to a new reality: much of what we knew (or thought we knew) about American society has been turned on its head. And for marketers navigating the complexities of digital advertising, where context and message...
12 tips to protect your brand
With fake news and extremist sites dominating the headlines, protecting your brand is more important than ever. We’re here to help protect your campaigns from unsafe environments in the planning stage, as well as during the campaign.
2016 year-end survey results
In December 2016, we surveyed over 1,000 digital advertising professionals across ad tech companies, agencies, brands, and publishers about digital advertising trends, predictions, innovators, and more.
The importance of open sourcing software to keep apace in an ever-changing digital landscape
Mobile devices have become central to our lives, affecting how we interact with the world around us. However, even with increasing mobile usage, third-party verification and the measurement of performance of mobile impressions remains a challenge for the advertising industry.
Brand safety on a global scale and in real-time
A global marketplace needs smarter, more dynamic tools to prevent ads appearing next to unsavoury content.
Viewability, viewability, viewability
Over 1,000 digital advertising professionals ranked viewability as the #1 most important aspect media quality. So, we dug a little deeper - here's what they had to say about the industry guidelines and transacting on viewability.
