From CNBC: IAS CEO on the opportunity of new media platform ad measurement

At the IAS UK Innovation Summit, CEO Lisa Utzschneider sat down with CNBC’s James Wright to discuss what they’re doing to help marketers measure ROI with new media advertising opportunities.

IAS CEO on the opportunity of new media platform ad measurement from CNBC.

What is Digital Ad Viewability — and Why is it So Important?

What is Digital Ad Viewability — and Why is it So Important?

Ad viewability is a key topic of conversation in the advertising industry, often regarded as a fundamental measure of success for display and video ads. But why does ad viewability matter so much? Just because an ad is served doesn’t...

December 4, 2024

Ad Fraud Articles Brand Safety & Suitability Insights Viewability

Mastering Ad Verification: Viewability, Ad Fraud, and Brand Safety Measurement for Effective Campaigns

Digital advertising presents countless opportunities for brands to connect with their target audiences, but ensuring that ads are actually seen by real people, in the right places, and within safe environments is no small task. As brands aim to reach...

November 18, 2024

Ad Fraud Brand Safety & Suitability Featured Insights Our Partners Viewability

IAS Partners with OpenX to Provide AI-Driven Brand Safety, Suitability, and Invalid Traffic Measurement

IAS has partnered with OpenX, one of the world’s leading omnichannel supply-side platforms, to provide advertisers with the confidence to scale their campaigns across OpenX’s expansive publisher footprint, including web, in-app and premium CTV. Read more here.

September 27, 2024

IAS CEO on the opportunity of new media platform ad measurement

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What is Digital Ad Viewability — and Why is it So Important?

Mastering Ad Verification: Viewability, Ad Fraud, and Brand Safety Measurement for Effective Campaigns

IAS Partners with OpenX to Provide AI-Driven Brand Safety, Suitability, and Invalid Traffic Measurement

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IAS CEO on the opportunity of new media platform ad measurement

Resources

Topics

Viewability

ACCESS THE STUDY NOW.

Access the case study now.​

Access the guide now.​

Access the research now.​

Sign up for insights right to your inbox.

Related Posts

What is Digital Ad Viewability — and Why is it So Important?

Mastering Ad Verification: Viewability, Ad Fraud, and Brand Safety Measurement for Effective Campaigns

IAS Partners with OpenX to Provide AI-Driven Brand Safety, Suitability, and Invalid Traffic Measurement

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now

Access the case study now.

Access the guide now.

Access the research now.