Case Studies Archives

Driving Efficiencies: Awlogy on IAS Automated Tag

Driving Efficiencies: Awlogy on IAS Automated Tag

Long before ads are seen by consumers, they require hours of creativity, focus, and manual work. Digital campaign trafficking is, at times, tedious, and the tag wrapping process can be subject to human error. Recognizing this challenge, IAS developed the...

October 20, 2020

Ad Fraud Brand Safety & Suitability Case Studies Topics Viewability

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

The digital advertising market can be a murky one, with increasing calls for more transparency and trust issues over brand safety and ad fraud. The programmatic scene has once again been thrown into the spotlight and questions about the transparency...

June 4, 2020

A leading UK publisher boosts viewability by 133%

Case Studies Publisher Resources Topics Viewability

A leading UK publisher boosts viewability by 133%

A leading UK publisher offering classified ads was committed to oﬀering inventory that both met and exceeded their client’s viewability expectations. Whilst working with a major automotive brand the publisher was challenged to increase viewability across their inventory. In...

December 4, 2019

Case Studies Resources

A global beverage leader perfects brand suitability with IAS

This case study focuses on a global alcoholic beverage leader with over 200 brands sold in 180 countries in every category to meet consumer demand around the world. Faced with the choice of pulling advertising spend from YouTube, a channel...

November 7, 2019

Clicks vs. Bricks: Finding the sweet spot in your digital ad buys

Case Studies Programmatic

Clicks vs. Bricks: Finding the sweet spot in your digital ad buys

Whether you sell online, in-store, or both, finding the balance between in-store aesthetics and digital advertising investments is crucial this time of year.

October 30, 2019

Creatives made for social drive better performance

Case Studies Channels Proprietary Platforms Resources Topics Viewability

Creatives made for social drive better performance

Devising an effective social creative strategy is critical for success on social.

October 30, 2019

Ubisoft Canada increases social ROI using IAS’s data driven insights

Case Studies Channels CTV & Video Insights Proprietary Platforms Resources Topics Viewability

Ubisoft Canada increases social ROI using IAS’s data driven insights

It is challenging to assess where the consumer attention is captured to drive better ROI on social buys, given the nature of mobile scrolling environment and fleeting attention span of users. You need data to identify, Which target audiences are...

June 21, 2019

Brand Safety & Suitability Case Studies Insights Programmatic Resources Topics

How Omnicom Media Group UK reduces brand risk and media waste for advertisers

Ensuring brand safety for clients has introduced new challenges for the industry around delivery and effectiveness in programmatic. In order to ensure brand suitability, many marketers use custom keyword blocklists to guarantee their ads do not appear alongside undesired...

June 12, 2019

Brand Safety & Suitability Case Studies Proprietary Platforms

PSA, MediaCom, IAS and YouTube pledge for brand safety

Learn how IAS worked with YouTube on the development of brand safety and suitability measurement technology to help marketers and IAS clients protect their advertising investments.

March 28, 2019

Case Studies Insights Publisher Research Viewability

How a news and culture publisher improved viewability

Learn how a news and culture publishers leveraged IAS solutions to increase the viewability rate of their inventory and meet strict advertiser viewability requirements.

September 12, 2018

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Category: Case Studies

Driving Efficiencies: Awlogy on IAS Automated Tag

The transparency gap: Exploring the unknown delta where 15% of ad dollars vanish

A leading UK publisher boosts viewability by 133%

A global beverage leader perfects brand suitability with IAS

Clicks vs. Bricks: Finding the sweet spot in your digital ad buys

Creatives made for social drive better performance

Ubisoft Canada increases social ROI using IAS’s data driven insights

How Omnicom Media Group UK reduces brand risk and media waste for advertisers

PSA, MediaCom, IAS and YouTube pledge for brand safety

How a news and culture publisher improved viewability

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