Brand Safety & Suitability Archives

How to balance digital advertising risk and reach during a global pandemic

The whole world is adapting to the new reality of COVID-19 – and digital advertising is no different. The pandemic has understandably led to heightened advertiser sensitivity towards coronavirus-related content. Now more than ever it is important for advertisers to...

April 30, 2020

Brand Safety & Suitability Topics

The state of Brand Safety in the UK

A deep dive into the latest data on brand safety in the UK, based on the H2 2019 Media Quality Report from Integral Ad Science (IAS). Advertisers are always conscious of the risk their brand may face online. However, as...

April 29, 2020

Brand Safety & Suitability Insights

IAS Update: COVID-19 & Keyword Blocking

How to take a nuanced approach to keyword blocking and support quality journalism. Review the latest keyword guidance for brand here

April 20, 2020

Brand Safety & Suitability Research Resources Topics

Managing digital advertising during COVID-19

As a result of the COVID-19 pandemic, many marketing and publishing professionals are understandably seeking guidance on how to appropriately navigate today’s unprecedented situation.

March 31, 2020

Brand Safety & Suitability Topics

Keyword blocking and COVID-19

The world is adapting to the new reality of COVID-19 – and digital advertising is no different. News sites are seeing increased traffic and whilst some brands are appropriately making the most of the increase in eyeballs, others may deem...

March 30, 2020

Brand Safety & Suitability Insights

Combating the global spread of COVID-19

IAS is proud to partner with the Ad Council to publish public service announcements in response to the COVID-19 pandemic.

March 25, 2020

Brand Safety & Suitability Publisher Webinars & Videos

The Post Cookie Fallout

In our “Post-Cookie Fallout” webinar we discussed solutions and best practices to help publishers maximize the value of their inventory in the wake of industry change and uncertainty. The shift away from cookie-based targeting is the perfect opportunity for publishers...

March 23, 2020

Brand Safety & Suitability Topics

Shifting gears to brand suitability

The infamous brand safety concerns of 2017 instigated the ‘crisis of trust’ and sparked a wider focus on contextual risk. This resulted in more restrictive security measures, and frustration across both publishers and advertisers. Our industry needs a major gearshift....

March 10, 2020

Ad Fraud Brand Safety & Suitability Insights

Six things set to shake up marketing in 2020

For marketers working in digital advertising, 2019 was a year of learnings and change. Nick Morley highlights what they need to know in 2020. Businesses are compelled to innovate to remain relevant, particularly at a time when new regulations, tools...

March 9, 2020

Brand Safety & Suitability Topics

IAS on the IAB UK Podcast

Integral Ad Science spoke to the IAB UK on their podcast, to discuss safety, suitability and how brands can get the balance right. Integral Ad Science’s Head of Sales for Northern Europe, Katie Grosvenor, featured on the podcast with GSK’s...

March 5, 2020

1 2 … 4 5 6 … 16 17

Category: Brand Safety & Suitability

How to balance digital advertising risk and reach during a global pandemic

The state of Brand Safety in the UK

IAS Update: COVID-19 & Keyword Blocking

Managing digital advertising during COVID-19

Keyword blocking and COVID-19

Combating the global spread of COVID-19

The Post Cookie Fallout

Shifting gears to brand suitability

Six things set to shake up marketing in 2020

IAS on the IAB UK Podcast

ACCESS THE STUDY NOW.

Access the case study now.

Access the guide now.

Access the research now.

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now

Category: Brand Safety & Suitability

ACCESS THE STUDY NOW.

Access the case study now.​

Access the guide now.​

Access the research now.​

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now

Access the case study now.

Access the guide now.

Access the research now.