Category: Brand Safety & Suitability

The infamous brand safety concerns of 2017 instigated the ‘crisis of trust’ and sparked a wider focus on contextual risk. This resulted in more restrictive security measures, and frustration across both publishers and advertisers. Our industry needs a major gearshift....

Integral Ad Science spoke to the IAB UK on their podcast, to discuss safety, suitability and how brands can get the balance right. Integral Ad Science’s Head of Sales for Northern Europe, Katie Grosvenor, featured on the podcast with GSK’s...

Launched at the IAB UK’s Digital Trust Forum, the IAB UK’s new Content Verification Guide highlights key factors to consider when implementing a brand safety strategy. With content verification at the core of innovation and development for IAS, we were...