Brand Safety & Suitability Archives

How to tell the difference between friend and fraud

We can estimate that at least £23 million of UK spend was potentially intercepted by fraudsters last year – that’s based on fraud currently sitting around the 1% mark and the £2.3 billion spend on display ads during H1 2018,...

September 6, 2019

Brand Safety & Suitability

Enhance ad memorability in a content-saturated world

In a study conducted with Neuro-Insight to research the impact of suitable and unsuitable content on consumer ad perception, we found that ads, regardless of the message or brand, seen in a high quality context are more memorable.

August 29, 2019

Brand Safety & Suitability Insights

IAS talks exclusion lists on BBC Radio 4 ‘The Media Show’

The issue of excessive keyword exclusion listing has moved into the digital advertising spotlight over the past couple of years, with some publishers highlighting the negative impact it can have on their business. IAS data, recently featured in the Wall...

August 22, 2019

Brand Safety & Suitability Insights

The 20 most blocked keywords in July 2019

August 15, 2019

Brand Safety & Suitability Research

The Halo Effect: How ad environments impact brand perception

Research commissioned by Integral Ad Science (IAS) in partnership with Neuro-Insight, a global leader in neuroscience-based market research, debuted today, highlighting the effect of surrounding content over advertising perception. Findings from the report show that display ads seen on high-quality...

July 17, 2019

Brand Safety & Suitability Topics

The 20 most blocked keywords in June 2019

July 4, 2019

Ad Fraud Brand Safety & Suitability Open Web Publisher Topics Viewability

How can publishers effectively compete in today’s digital marketplace?

During our French IAS Summit, Terence Robinson, Head of Digital Platforms, BBC, Daniel Powell-Rees, Head of Technology optimization, The Guardian and Philipp Schmidt, Managing Director, Prisma Media questioned the balance between viewability, brand suitability and how to guarantee a good consumer...

June 25, 2019

Brand Safety & Suitability Insights Viewability

Blasé blocking – is it time to kick your blocked keywords?

Managing brand safety in digital has always been a delicate tradeoff between suitability and scale. Advertisers understand the potentially disastrous consequences for their brand image and reputation if their messaging appears next to salacious content. But they also understand that...

June 13, 2019

Brand Safety & Suitability Case Studies Insights Open Web Resources Topics

How Omnicom Media Group UK reduces brand risk and media waste for advertisers

Ensuring brand safety for clients has introduced new challenges for the industry around delivery and effectiveness in programmatic. In order to ensure brand suitability, many marketers use custom keyword blocklists to guarantee their ads do not appear alongside undesired...

June 12, 2019

Brand Safety & Suitability Topics

The 20 most blocked keywords in May 2019

June 12, 2019

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Category: Brand Safety & Suitability

How to tell the difference between friend and fraud

Enhance ad memorability in a content-saturated world

IAS talks exclusion lists on BBC Radio 4 ‘The Media Show’

The 20 most blocked keywords in July 2019

The Halo Effect: How ad environments impact brand perception

The 20 most blocked keywords in June 2019

How can publishers effectively compete in today’s digital marketplace?

Blasé blocking – is it time to kick your blocked keywords?

How Omnicom Media Group UK reduces brand risk and media waste for advertisers

The 20 most blocked keywords in May 2019

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