The OTT Evolution webinar: Q&A
In our OTT Evolution webinar we discussed OTT and CTV, what fraud looks like in this environment and best practices to protect your brand. You can listen to the full recording here. We’re keen to make sure all your questions...
The Halo Effect: How ad environments impact brand perception
Research commissioned by Integral Ad Science (IAS) in partnership with Neuro-Insight, a global leader in neuroscience-based market research, debuted today, highlighting the effect of surrounding content over advertising perception. Findings from the report show that display ads seen on high-quality...
How can publishers effectively compete in today’s digital marketplace?
During our French IAS Summit, Terence Robinson, Head of Digital Platforms, BBC, Daniel Powell-Rees, Head of Technology optimization, The Guardian and Philipp Schmidt, Managing Director, Prisma Media questioned the balance between viewability, brand suitability and how to guarantee a good consumer...
Ubisoft Canada increases social ROI using IAS’s data driven insights
It is challenging to assess where the consumer attention is captured to drive better ROI on social buys, given the nature of mobile scrolling environment and fleeting attention span of users. You need data to identify, Which target audiences are...
Blasé blocking – is it time to kick your blocked keywords?
Managing brand safety in digital has always been a delicate tradeoff between suitability and scale. Advertisers understand the potentially disastrous consequences for their brand image and reputation if their messaging appears next to salacious content. But they also understand that...
How Omnicom Media Group UK reduces brand risk and media waste for advertisers
Ensuring brand safety for clients has introduced new challenges for the industry around delivery and effectiveness in programmatic. In order to ensure brand suitability, many marketers use custom keyword blocklists to guarantee their ads do not appear alongside undesired...
The checklist you need to fend off undesired traffic
If you've found signs of invalid traffic, don't press the panic button just yet! Learn what you can do to fend off undesired ad traffic with this comprehensive checklist.
Webinar: H2 2018 UK Media Quality Report
The IAS H2 2018 UK Media Quality Report (MQR) provides the latest benchmarks for viewability, time-in-view, brand safety, and ad fraud across digital environments and channels in the UK.
