Topics Archives

Delivering contextually relevant ads in a post-lockdown, privacy-first landscape

This article was originally published on WARC and authored by Nick Welch, Programmatic Director Northern Europe, IAS. Step four of lockdown easing is here and consumers wanting to take advantage of the additional freedoms will have no time for irrelevant...

August 3, 2021

Brand Safety & Suitability Research

The state of brand risk in Europe

It’s been a transformative year in digital advertising. The pandemic and global lockdown orders have increased digital content consumption at its fastest rate. At the same time, 2020 witnessed a rise in hate speech, misinformation and social movements. This has...

July 8, 2021

Brand Safety & Suitability Insights

Risky business

This article is written by Nick Morley, Managing Director EMEA and it was originally published in Mediatel Navigating brand risk remains a top priority, so what’s next for digital ads? Nick Morley, EMEA MD at Integral Ad Science offers answers...

June 24, 2021

Harnessing 2020’s media quality lessons for greater publisher gains

Insights Publisher

Harnessing 2020’s media quality lessons for greater publisher gains

This article authored by Paul Nasse, MD EMEA and it was originally published in What’s New In Publishing It is understandable that people are eager to move on from the year no one expected, although that doesn’t mean the challenges...

May 4, 2021

Efficiency & Optimisation Open Web

Quick Bytes Video: Supply Path Optimization for Transparency in Programmatic

In the next video of the Quick Bytes series, we help you stay up to date by bringing you a quick guide to a recent development in digital advertising concerning transparency in programmatic buying, Supply Path Optimization. The dynamics of...

April 6, 2021

Ad Fraud Brand Safety & Suitability Featured Insights Media Quality Reports Viewability

Navigating Media Quality – Trends from H2 2020

We have just released our latest IAS Media Quality Report, highlighting digital media insights from across 15 major digital markets. Consumers and the advertising industry at large, have shifted their focus toward digital in 2020 and media quality took centre...

April 1, 2021

Brand Safety & Suitability CTV & Video Featured Guides

CTV Brand Safety is Scalable and Available Now

Still waiting to tap into CTV inventory? Now is the time. After witnessing years of slowly growing adoption, connected TV (CTV) has finally accelerated into the forefront of media consumption as consumers’ preferred streaming device. In fact, 90% of consumers...

March 25, 2021

Efficiency & Optimisation Featured Guides Mobile & In-App

Your 2021 guide to the OM SDK

As part of the IAB Working Group for The Open Measurement Software Development Kit (OM SDK), we are excited to support the expansion of standardized measurement to Open Web Video, available now for integration! The OM for Open Web Video...

March 22, 2021

Brand Safety & Suitability Contextual Targeting Featured Insights Research

Brand sentiment analysis: Why positivity alone is no longer enough

This article is written by our EMEA MD, Nick Morley and was originally published in Marketing Tech News. Have you been using tailored, brand-specific optimisation that detects the true context and sentiment of a page to precisely and accurately classify...

March 10, 2021

Addressing targeting in the cookieless world

Contextual Targeting Open Web Webinars & Videos

Addressing targeting in the cookieless world

Cookies formulate our web identity determining what content is displayed to each individual. Up to now, third-party cookies have been the linchpins of audience addressability: gathering the data required to dynamically optimise creative, frequency capping, and retargeting. After more than...

March 4, 2021

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Category: Topics

Delivering contextually relevant ads in a post-lockdown, privacy-first landscape

The state of brand risk in Europe

Risky business

Harnessing 2020’s media quality lessons for greater publisher gains

Quick Bytes Video: Supply Path Optimization for Transparency in Programmatic

Navigating Media Quality – Trends from H2 2020

CTV Brand Safety is Scalable and Available Now

Your 2021 guide to the OM SDK

Brand sentiment analysis: Why positivity alone is no longer enough

Addressing targeting in the cookieless world

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