IAS Team, Author at Integral Ad Science

What is Programmatic Advertising? A Comprehensive Guide

What is Programmatic Advertising? A Comprehensive Guide

The number of online consumers is rapidly growing, and so is the need for ads that capture attention and make an impact. It’s crucial that marketers can depend on a transparent and trustworthy ad publishing process to reach consumers online...

February 19, 2025

Articles

IAS’s Unwavering Commitment to Fostering a Safe Digital Advertising Ecosystem

IAS takes its mission to be the global benchmark for trust and transparency in digital media quality extremely seriously. We continuously invest and innovate so we can provide tools that help our customers protect and scale their brands. We also...

February 14, 2025

Featured Insights Our Partners Social Platforms

Improve Brand Suitability with Meta Optimization

Improve media quality and increase brand suitability on Meta. IAS offers advertisers the ability to safeguard and scale their brands with IAS’s industry-leading Social Optimization, including pre-screened Content Block Lists, across Facebook and Instagram Feed and Reels.

February 13, 2025

Simplify Your Programmatic Campaigns with Quality Sync in Display & Video 360

Efficiency & Optimization Featured Insights Our Partners

Simplify Your Programmatic Campaigns with Quality Sync in Display & Video 360

Ensure a seamless end-to-end campaign optimization workflow with Quality Sync in Display & Video 360 IAS is pleased to share that we have integrated our Quality Sync pre-bid segment with Display & Video 360. Our unified pre-bid segment is designed...

February 10, 2025

Articles

IAS’s Response to the Adalytics Report

On February 7, Adalytics released a report that includes claims about Integral Ad Science. We take these claims seriously and are working to address the matter with the highest level of urgency.

February 7, 2025

Ad Fraud in Digital Audio Streaming: What Marketers Need to Know

Ad Fraud Articles Digital Audio Insights

Ad Fraud in Digital Audio Streaming: What Marketers Need to Know

How Advertisers Can Detect Ad Fraud on Digital Audio Streaming Services Listeners are flocking to digital audio streaming services with no indication of slowing down. As advertisers follow, the quality of audio streaming inventory is proving to be more important...

January 29, 2025

IAS at CES: Top Highlights and Key Takeaways

Events & Videos Featured

IAS at CES: Top Highlights and Key Takeaways

CES 2025 has come to a close, and we were pleased to share the stage with industry leaders shaping the future of media, technology, and advertising. Here's a look back at the top highlights from IAS’s sessions and events.

January 23, 2025

IAS Empowers Advertisers Across Social Media Platforms

Featured Research Social Platforms

IAS Empowers Advertisers Across Social Media Platforms

IAS is proud to be a trusted media measurement and optimization leader across social and video platforms, the open web, CTV, and other digital channels. Amid ongoing industry change and rapid shifts across the digital advertising industry, we’re here to...

January 20, 2025

Brand Safety & Suitability Insights Mobile & In-App Our Partners

Total Media Quality Now Available on Kwai

Partnership brings exclusive content-level Brand Safety and Suitability Measurement to Kwai We are pleased to share that we have partnered with Kwai for Business with our AI-driven Total Media Quality for Kwai for Business product suite. Total Media Quality for...

December 19, 2024

Seamlessly Sync Programmatic Campaigns in Amazon DSP

Efficiency & Optimization Featured Insights Open Web

Seamlessly Sync Programmatic Campaigns in Amazon DSP

Access Quality Sync for end-to-end programmatic campaign optimization Seamlessly sync your IAS settings on programmatic campaigns in Amazon DSP with one turnkey solution: Quality Sync. IAS is pleased to share that our Quality Sync pre-bid segment is now available in...

December 13, 2024

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IAS Team

MORE POSTS BY IAS Team

What is Programmatic Advertising? A Comprehensive Guide

IAS’s Unwavering Commitment to Fostering a Safe Digital Advertising Ecosystem

Improve Brand Suitability with Meta Optimization

Simplify Your Programmatic Campaigns with Quality Sync in Display & Video 360

IAS’s Response to the Adalytics Report

Ad Fraud in Digital Audio Streaming: What Marketers Need to Know

IAS at CES: Top Highlights and Key Takeaways

IAS Empowers Advertisers Across Social Media Platforms

Total Media Quality Now Available on Kwai

Seamlessly Sync Programmatic Campaigns in Amazon DSP

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