Author at Integral Ad Science

Cutting Through the AI Slop: IAS Brings Low-Quality GenAI Avoidance to Video Platforms

Discover how Integral Ad Science (IAS) brings Low-Quality GenAI Avoidance to YouTube and video platforms, helping advertisers protect brand safety, avoid AI slop, and optimize media quality.

September 30, 2026

How Mitsubishi Canada Shifted Digital Performance into Overdrive

Case Studies

How Mitsubishi Canada Shifted Digital Performance into Overdrive

To maximize the campaign launch for the 2026 Mitsubishi Outlander, Mitsubishi Canada partnered with Integral Ad Science (IAS) to test an automated, media-quality approach to targeting.

August 27, 2026

The APAC Balancing Act: Media Quality’s Most Nuanced Market

Featured Insights Media Quality Reports

The APAC Balancing Act: Media Quality’s Most Nuanced Market

APAC’s 2025 media quality profile is harder to sum up than a regional average suggests. The region has the lowest made-for-advertising (MFA) rate globally at 0.7%, yet its brand suitability fail rate is 1.3X baseline, above the global average. The...

August 17, 2026

Brand Safety & Suitability Media Quality Reports

The EMEA Challenge: Navigating Brand Suitability Across Languages and Markets

EMEA recorded the highest brand suitability fail rate in 2025. Learn why multilingual markets create unique challenges and how localized strategies can improve campaign performance.

August 10, 2026

Papyrus: Inside a Mobile Scheme Built to Fake Clicks, Scrolls, and Attention

Featured Mobile & In-App Threat Lab

Papyrus: Inside a Mobile Scheme Built to Fake Clicks, Scrolls, and Attention

IAS Threat Lab has identified a new mobile ad fraud scheme, Papyrus, involving a cluster of novel-reading applications that monetize users’ reading sessions by running hidden browser activity in the background.

August 6, 2026

Featured Media Quality Reports Research

Strong Brand Suitability, Hidden Fraud Risk: What North America’s Media Quality Data Reveals

North America leads globally on brand suitability but tops the charts on IVT and MFA. IAS's 2026 MQR data explains why — and what advertisers should do about it.

August 3, 2026

Brand Safety & Suitability Contextual Targeting Efficiency & Optimization Featured Guides Open Web

Plan Earlier. Perform Better. Your 2026 Holiday Guide.

The holiday season has become a months-long, sustained cycle of consumer attention and decision-making. With annual U.S. holiday retail sales now exceeding $1 trillion, marketers face intense competition and compressed timelines. This quick-read guide outlines a practical approach for brands...

July 20, 2026

Understanding World Cup Ad Traffic Trends: Spotting the Nuance in Summer Baselines

Featured Open Web

Understanding World Cup Ad Traffic Trends: Spotting the Nuance in Summer Baselines

As the World Cup heads into the final matches, new IAS media quality data highlights an interesting nuance for digital advertisers. While raw metrics show that invalid traffic (IVT) and Made for Advertising (MFA) rates actually decreased after kickoff, predictive...

July 10, 2026

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Media Quality Reports Open Web Viewability

Media Quality Report: 21st Edition

Explore the annual media quality report to uncover insights and benchmarks for evaluating digital advertising performance.

July 9, 2026

Featured

IAS Highlights: Cannes Lions 2026

From anchoring major panels across the Croisette to a packed fireside chat and an absolute powerhouse happy hour on the water, our presence at Cannes reflects our commitment to turning media quality into a true closed-loop performance engine.

July 2, 2026

Case Studies Contextual Targeting Featured

How OMD Hong Kong Delivered Automated Campaign Efficiency for a Top Logistics Brand

Discover how OMD Hong Kong partnered with Integral Ad Science (IAS) to automate campaign optimization for a top logistics brand, resulting in a 28% lower Cost Per Click (CPC) and a 67% lower Cost Per Qualified Visit (CPQV).

June 24, 2026

The Right Audience, Right on Time: Audience-Enhanced Targeting (AET) Segments for Back-to-School Season

Product

The Right Audience, Right on Time: Audience-Enhanced Targeting (AET) Segments for Back-to-School Season

IAS has expanded its Audience-Enhanced Targeting library with new segments built specifically for one of the year's most competitive shopping seasons.

June 22, 2026

1 2 … 18 19

IAS Team

MORE POSTS BY IAS Team

Cutting Through the AI Slop: IAS Brings Low-Quality GenAI Avoidance to Video Platforms

How Mitsubishi Canada Shifted Digital Performance into Overdrive

The APAC Balancing Act: Media Quality’s Most Nuanced Market

The EMEA Challenge: Navigating Brand Suitability Across Languages and Markets

Papyrus: Inside a Mobile Scheme Built to Fake Clicks, Scrolls, and Attention

Strong Brand Suitability, Hidden Fraud Risk: What North America’s Media Quality Data Reveals

Plan Earlier. Perform Better. Your 2026 Holiday Guide.

Understanding World Cup Ad Traffic Trends: Spotting the Nuance in Summer Baselines

Media Quality Report: 21st Edition

IAS Highlights: Cannes Lions 2026

How OMD Hong Kong Delivered Automated Campaign Efficiency for a Top Logistics Brand

The Right Audience, Right on Time: Audience-Enhanced Targeting (AET) Segments for Back-to-School Season

Access the content now.

Access the guide now.

Access the research now.

GET IN TOUCH

DOWNLOAD CONTENT

Subscribe now