From media quality to revenue optimization: IAS and Mastercard are turning media signals into real sales performance
In an industry-first partnership, IAS and Mastercard have come together to turn media quality into a performance engine.
Audience-Enhanced Targeting (AET): A Smarter Way to Reach the Right Audiences
IAS is evolving the foundation of digital media quality into a next-generation suite of performance-driven solutions. Audience-Enhanced Targeting (AET) unifies the strategic depth of audience data with the real-time intent of contextual targeting, helping advertisers reach the right audiences in...
Maximizing ROI in 2026’s Key Events
For advertisers, performance isn’t just about one season — it’s about seizing multiple high-impact moments throughout the year. Navigate, plan, and capture these opportunities with 2026 Targeting Playbook: Boost Performance During The Year’s Biggest Moments.
IAS’s Evolving Partnership with X
UPDATED: March 2, 2026 IAS’s AI-driven measurement and optimization solutions help brands drive superior results in the rapidly changing digital media landscape. For over six years, IAS has partnered with X (formerly Twitter) to support marketers investing on the platform....
Social Performance Without Compromise
If social is your fastest-moving channel, your suitability strategy shouldn’t be the slowest. Our latest whitepaper breaks down how leading advertisers are navigating this reality, including real-world results from telco, insurance, and entertainment brands, and what those lessons mean for...
Inside Genisys: The 25-Million-Device Fraud Network Built with AI
Discover how the Genisys mobile ad fraud scheme used nearly 500 AI-generated domains to create a synthetic web, launder fraudulent traffic, and hijack everyday devices. Learn about IAS Threat Lab's action with Google to disrupt this operation.
Signals of Safety: Brand Integrity for the AI-Driven World
AI is a strategic priority for most media organizations heading into 2026. But speed alone isn’t the objective. As this series explores the role of AI in advertising, one idea remains central: automation works best when it reinforces authenticity.
What is Contextual Targeting?
Contextual targeting gives marketers the power to reach their unique brand goals before a programmatic bid is placed.
How IAS is Leading the Industry’s Shift to Responsible AI
Discover how IAS is setting the standard for Responsible AI, achieving ISO/IEC 42001 recertification and becoming the only accredited ad verification provider in AIMS.
Why Your Strategy is Only As Strong As Your Media Quality
If an ad is served to a bot, buried beneath multiple layers of banners, or placed next to AI-generated content of questionable credibility, what value does that impression really deliver? Digital advertising has long operated under a convenient assumption: that...
