Brand Safety and Suitability Glossary
Brand safety refers to keeping brands’ campaigns – and reputation – safe from risky online content or environments.
Social Media Platform Glossary
Social platform refers to a digital technology that enables the development and management of social media solutions and services e.g. Facebook, Twitter, Instagram and Youtube.
Ad Fraud Glossary
We all know ad fraud is a problem, but it’s not always clear what exactly fraud is, how it works, and how we can eliminate it from the digital ecosystem. From ad injection to traffic sourcing, here's your glossary of...
Viewability Glossary
Viewability is the ability for a digital ad to be seen by an actual consumer. To be considered viewable, an ad must meet the minimum guidelines set by the industry, and illegal bot traffic and other forms of ad fraud...
Programmatic Advertising Glossary
Programmatic refers to the automated buying and selling of digital advertising. Buyer and seller software align to create a diverse marketplace. At its most basic, publishers use supply-side platform (SSP) to put their ads up for sale, and advertisers buy...
Track your brand’s carbon footprint with measurement from IAS and Good-Loop
IAS has teamed up with Good-Loop, a purpose-led ad platform, to offer advertisers the opportunity to measure the carbon emissions generated by their digital ad campaigns. Read more here.
New Fully On-Screen and Content-Level CTV pre-bid segments
Stop wasting valuable impressions and target premium content with the confidence that your CTV investments are delivered fully on-screen. Read more here.
Industry-leading media quality on Amazon Publisher Services Connections Marketplace
IAS is integrating with Amazon Publisher Services (APS) as the first verification provider on APS's Connections Marketplace — a services marketplace where publishers can easily activate technology solutions with little or no new development work, saving them time and creating...
Media Rating Council continues IAS accreditation
Accreditation matters. And it matters today in digital advertising more than it ever has before. Media Rating Council (MRC) accreditation is the gold standard for our industry, signaling to the marketplace that our solutions adhere to both the MRC's minimum...
IAS discusses the impact of in-game advertising standards
What impact have the updated in-game ad standards had? Six months after the launch of the updated intrinsic in-game ad standards, IAS sat on a panel with Anzu, the IAB, and NBCUniversal to uncover what impact these standards have had...
