Quality Attention™ Drives Sales Lift for Major CPG Brand
IAS & NCSolutions demonstrate how Quality Attention™ drives higher sales performance. Read more here.
A Marketer’s Game Plan for Winning Gold
IAS’s new guide, A Marketer’s Game Plan for Winning Gold, is now available to help you protect your brand and drive superior results during the Olympics and other major sporting events.
Drive Superior Results this Election Season
The IAS Political Guide deep dives into six actionable steps marketers can take to ensure brand protection, support quality journalism, and drive superior results this election season. Read more here.
IAS Expands Meta Brand Safety and Suitability Measurement
IAS has expanded the Total Media Quality for Meta Brand Safety and Suitability Measurement to include the 12th GARM category, Misinformation. Read more here.
IAS Earns MRC Accreditation for Third-Party Calculation and Reporting of Youtube Viewability
IAS has earned accreditation by the Media Rating Council (MRC) for third-party calculation and reporting of YouTube Viewability on desktop and mobile.
IAS Earns Platinum Status from the Trustworthy Accountability Group
We’re pleased to share that IAS has earned Platinum status again from the Trustworthy Accountability Group (TAG). TAG, a global certification program that strengthens safety and transparency in digital advertising, awards Platinum status, its highest recognition, to companies that have...
Detect and Avoid Made For Advertising Sites with IAS’s AI-Driven MFA Technology
IAS is pleased to announce the expansion of our Made for Advertising (MFA) AI-driven solution. Read more here.
IAS Launches New UI for Publishers
IAS for Publishers is a new UI for the sell-side that enhances user experience and consolidates publishers’ development efforts.
The Threat Lab Analyzes the Year’s Highest Ad Fraud Spikes
IAS's Threat Lab explores the reasons behind the highest ad fraud spikes in the year.
IAS Teams Up With Mindshare To Drive Superior Results For Samsung
Mindshare and Samsung partnered with IAS to leverage actionable insights and enhance targeting performance.
