Resources Archives

Beyond Keywords: IAS’s AI-Driven Contextual Protection

IAS didn’t improve keyword avoidance. We made it obsolete. Keyword-based brand safety is a relic. While others still rely on primitive keyword or URL scans, we’ve built a more sophisticated approach — one grounded in AI-powered, full-page contextual analysis. At...

March 27, 2025

IAS’s Approach to Brand Safety & Suitability

At IAS, we provide advertisers, media buyers, and publishers with robust tools and actionable insights to make educated, data-driven decisions. We believe transparency is essential for the digital ecosystem to thrive, driving efficiency and safety for all participants.

March 24, 2025

IAS’s Multi-Tiered Approach to Combating Ad Fraud

Ad Fraud Product

IAS’s Multi-Tiered Approach to Combating Ad Fraud

Ad fraud is sophisticated and purpose-built to avoid detection. Bad actors attempt to identify new vulnerabilities, gaps, and attack vectors every day. The constant evolution of ad fraud requires a connected, multi-stage approach to detect and avoid. At IAS, we...

March 21, 2025

IAS Threat Lab Uncovers Extensive Fraud Scheme Leveraging Fake Android Apps

Ad Fraud Insights Threat Lab

IAS Threat Lab Uncovers Extensive Fraud Scheme Leveraging Fake Android Apps

The IAS Threat Lab has uncovered an extensive and sophisticated ad fraud scheme, codenamed Vapor, that leverages fake Android apps to deploy endless, intrusive full-screen interstitial video ads.

March 5, 2025

Articles Product

IAS’s Unwavering Commitment to Fostering a Safe Digital Advertising Ecosystem

IAS takes its mission to be the global benchmark for trust and transparency in digital media quality extremely seriously. We continuously invest and innovate so we can provide tools that help our customers protect and scale their brands. We also...

February 14, 2025

Featured Insights Our Partners Social Platforms

Improve Brand Suitability with Meta Optimization

Improve media quality and increase brand suitability on Meta. IAS offers advertisers the ability to safeguard and scale their brands with IAS’s industry-leading Social Optimization, including pre-screened Content Block Lists, across Facebook and Instagram Feed and Reels.

February 13, 2025

Simplify Your Programmatic Campaigns with Quality Sync in Display & Video 360

Efficiency & Optimization Featured Insights Our Partners

Simplify Your Programmatic Campaigns with Quality Sync in Display & Video 360

Ensure a seamless end-to-end campaign optimization workflow with Quality Sync in Display & Video 360 IAS is pleased to share that we have integrated our Quality Sync pre-bid segment with Display & Video 360. Our unified pre-bid segment is designed...

February 10, 2025

Articles Product

IAS’s Response to the Adalytics Report

On February 7, Adalytics released a report that includes claims about Integral Ad Science. We take these claims seriously and are working to address the matter with the highest level of urgency.

February 7, 2025

Ad Fraud in Digital Audio Streaming: What Marketers Need to Know

Ad Fraud Articles Digital Audio Insights

Ad Fraud in Digital Audio Streaming: What Marketers Need to Know

How Advertisers Can Detect Ad Fraud on Digital Audio Streaming Services Listeners are flocking to digital audio streaming services with no indication of slowing down. As advertisers follow, the quality of audio streaming inventory is proving to be more important...

January 29, 2025

IAS at CES: Top Highlights and Key Takeaways

Events & Videos Featured

IAS at CES: Top Highlights and Key Takeaways

CES 2025 has come to a close, and we were pleased to share the stage with industry leaders shaping the future of media, technology, and advertising. Here's a look back at the top highlights from IAS’s sessions and events.

January 23, 2025

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Category: Resources

Beyond Keywords: IAS’s AI-Driven Contextual Protection

IAS’s Approach to Brand Safety & Suitability

IAS’s Multi-Tiered Approach to Combating Ad Fraud

IAS Threat Lab Uncovers Extensive Fraud Scheme Leveraging Fake Android Apps

IAS’s Unwavering Commitment to Fostering a Safe Digital Advertising Ecosystem

Improve Brand Suitability with Meta Optimization

Simplify Your Programmatic Campaigns with Quality Sync in Display & Video 360

IAS’s Response to the Adalytics Report

Ad Fraud in Digital Audio Streaming: What Marketers Need to Know

IAS at CES: Top Highlights and Key Takeaways

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