Ad Fraud Archives

Why using exclusion and inclusion lists is not enough

The fight against ad fraud is an arms race. Fraudsters have developed sophisticated tactics to steal digital marketing dollars and marketers need to keep up if they want to protect their spend. For marketers aiming to achieve scale without waste,...

November 27, 2018

Ad Fraud Brand Safety & Suitability Channels Mobile & In-App

Tricks of the trade: Holiday marketing Q&A

In our recent webinar, “Tricks of the trade: holiday edition” we received a lot of great questions about how to improve campaign performance. In this blog post, we’ll attempt to answer them all in a bit more detail.

October 23, 2018

Tricks of the trade: 2018 Holiday Edition

Ad Fraud Efficiency & Optimization Events & Videos Insights Mobile & In-App Open Web

Tricks of the trade: 2018 Holiday Edition

To make the most of your programmatic budgets during the holiday season, you need to be armed with the latest insights. Leverage these tips and tricks to make your programmatic dollars go further, increase your ROI, and connect with holiday...

October 10, 2018

Ad Fraud Case Studies Insights Publisher Research

How publishers can reduce fraud with Optimization

A digital publisher that serves the financial, technology, and healthcare sectors was challenged by a sudden spike in bot traffic to its website. The publisher’s advertisers immediately became concerned that a portion of its inventory consisted of fraudulent traffic. This...

September 12, 2018

AI, machine learning, and the fight against fraud

Ad Fraud Insights

AI, machine learning, and the fight against fraud

How AI machine learning is used to fight ad fraud

August 23, 2018

Ad Fraud Brand Safety & Suitability Open Web Publisher Topics Viewability

Answering your questions about IAS and GDPR

How does the EU's GDPR affect IAS? Answering your questions about Integral Ad Science and the European Union's General Data Protection Regulation.

August 15, 2018

Ad Fraud Brand Safety & Suitability CTV & Video Insights Mobile & In-App Viewability

Update your World Cup playbook: 5 tips for marketers

We analyzed media quality patterns around the World Cup to help marketers update their digital advertising playbook for major global sports events.

July 26, 2018

Ad Fraud Brand Safety & Suitability Open Web Topics Viewability

Does World Cup media score marketer goals?

The World Cup is a sort of sports-world lightning in a bottle, striking every four years to capture the attention of fans around the world. According to FIFA, more than one billion fans tuned in to watch the final game...

July 10, 2018

Ad Fraud Case Studies Insights Open Web Research Resources Topics

Case Study: How one CPG brand cut programmatic ad fraud

CPG marketers were the earliest adopters of programmatic buying. However, they've also been facing challenges with their digital advertising, including buying impressions that reach non-human audiences, a problem that can be particularly prevalent in unfiltered programmatic environments. Learn how to...

June 28, 2018

Ad Fraud Topics

How to select a fraud detection provider

Fraud in online advertising is a difficult and rapidly evolving challenge. Learn how to cut through the noise and choose a fraud detection provider that can offer the protection you need.

June 27, 2018

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Category: Ad Fraud

Why using exclusion and inclusion lists is not enough

Tricks of the trade: Holiday marketing Q&A

Tricks of the trade: 2018 Holiday Edition

How publishers can reduce fraud with Optimization

AI, machine learning, and the fight against fraud

Answering your questions about IAS and GDPR

Update your World Cup playbook: 5 tips for marketers

Does World Cup media score marketer goals?

Case Study: How one CPG brand cut programmatic ad fraud

How to select a fraud detection provider

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