Social Platforms Archives

IAS’s Evolving Partnership with X

IAS’s AI-driven measurement and optimisation solutions help brands achieve stronger performance in an increasingly complex digital media landscape. For more than six years, IAS has partnered with X to support advertisers investing on the platform. Below is an overview of...

March 2, 2026

Brand Safety & Suitability Case Studies Featured Insights Research Social Platforms

Social Performance Without Compromise

Why real-time suitability is becoming a driver of performance Social media moves at pace. It reflects culture in real time: breaking news, creator content, audience sentiment, and emerging trends all appearing within a single feed. For advertisers, this speed creates...

February 27, 2026

Ad Fraud Articles Brand Safety & Suitability CTV & Video Digital Audio Efficiency & Optimisation Insights Insights Open Web Programmatic Social Platforms

Signals of Safety: Brand Integrity in an AI-Driven World

When everything can be generated, trust matters more than ever A product image that looks real but not quite right.A headline that sounds convincing until you pause and read it again. Most people recognise that moment of hesitation. And often,...

February 25, 2026

Brand Safety & Suitability Featured Research Social Platforms Trends

How Industry Experts Are Tackling Challenges in Social Media and Digital Video

As advertising budgets continue to shift towards social media and digital video, marketers are following where attention, culture and consumer decisions now live. But as spend enters these environments, control increasingly shifts to algorithms and fast-moving content ecosystems — making...

January 29, 2026

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Featured Guides Insights Open Web Resources Social Platforms

Go for Gold: Protect Your Brand and Maximise Winter Games Impact

Strengthen brand protection across the Open Web, Social Media and CTV The 2026 Winter Olympics are fast approaching. For brands, this flagship global event presents a rare opportunity to capture audience attention at scale across streaming, social and digital platforms....

January 23, 2026

IAS now offers viewability and invalid traffic measurement across Pinterest

Ad Fraud Social Platforms Viewability

IAS now offers viewability and invalid traffic measurement across Pinterest

With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic...

April 12, 2023

Brand Safety & Suitability Featured Insights Social Platforms

Introducing IAS pre-bid brand safety on TikTok

From moms and Millennials to Gen Z trend-spotters, everyone is on TikTok and we’re excited to announce that IAS is too. Advertisers can now ensure their brands run near high-quality, safe, and suitable content in the US, Canada, UK, Germany,...

January 17, 2023

Brand Safety & Suitability Research Social Platforms

Social Media Ad Receptivity in the UK

With the unparalleled reach and universal adoption of social media, it’s no surprise that social ad spend is projected to reach £8.95 billion in the UK alone by 2023. Media budgets are flowing to social platforms, so how can advertisers...

February 3, 2022

Case study: Starcom boosts viewability rates for a financial client by 57.5%

Case Studies Social Platforms

Case study: Starcom boosts viewability rates for a financial client by 57.5%

Global social media ad spend is expected to reach £4.9m in 2021. This reflects the rising number of global social media users, which grew to 3.96 billion in 2020, an increase of more than 10% over the previous year. This...

August 6, 2021

Twitter Users Favour Contextually Relevant Ads

Insights Research Social Platforms

Twitter Users Favour Contextually Relevant Ads

Nearly 1 in 3 consumers spend 5+ hours scrolling every day. That’s almost a third of the time the average human spends awake. With consumers fixed on social media, it’s no surprise that advertisers have also shifted their attention to...

June 24, 2021

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Category: Social Platforms

IAS’s Evolving Partnership with X

Social Performance Without Compromise

Signals of Safety: Brand Integrity in an AI-Driven World

How Industry Experts Are Tackling Challenges in Social Media and Digital Video

Go for Gold: Protect Your Brand and Maximise Winter Games Impact

IAS now offers viewability and invalid traffic measurement across Pinterest

Introducing IAS pre-bid brand safety on TikTok

Social Media Ad Receptivity in the UK

Case study: Starcom boosts viewability rates for a financial client by 57.5%

Twitter Users Favour Contextually Relevant Ads

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