Proprietary Platforms Archives

IAS now offers viewability and invalid traffic measurement across Pinterest

IAS now offers viewability and invalid traffic measurement across Pinterest

With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic...

April 12, 2023

Brand Safety & Suitability Featured Insights Proprietary Platforms

Introducing IAS pre-bid brand safety on TikTok

From moms and Millennials to Gen Z trend-spotters, everyone is on TikTok and we’re excited to announce that IAS is too. Advertisers can now ensure their brands run near high-quality, safe, and suitable content in the US, Canada, UK, Germany,...

January 17, 2023

Brand Safety & Suitability Proprietary Platforms Research

Social Media Ad Receptivity in the UK

With the unparalleled reach and universal adoption of social media, it’s no surprise that social ad spend is projected to reach £8.95 billion in the UK alone by 2023. Media budgets are flowing to social platforms, so how can advertisers...

February 3, 2022

Case study: Starcom boosts viewability rates for a financial client by 57.5%

Case Studies Proprietary Platforms

Case study: Starcom boosts viewability rates for a financial client by 57.5%

Global social media ad spend is expected to reach £4.9m in 2021. This reflects the rising number of global social media users, which grew to 3.96 billion in 2020, an increase of more than 10% over the previous year. This...

August 6, 2021

Twitter Users Favour Contextually Relevant Ads

Insights Proprietary Platforms Research

Twitter Users Favour Contextually Relevant Ads

Nearly 1 in 3 consumers spend 5+ hours scrolling every day. That’s almost a third of the time the average human spends awake. With consumers fixed on social media, it’s no surprise that advertisers have also shifted their attention to...

June 24, 2021

Analytics Deep Dive: IAS Facebook Reporting

Insights Proprietary Platforms

Analytics Deep Dive: IAS Facebook Reporting

As the digital industry becomes increasingly complex, transparency remains at the heart of campaign success. The need to understand media value and connect the dots between marketing efforts and results is driving conversations across the industry. Whether you’re focused on...

April 22, 2021

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Efficiency & Optimisation Insights Programmatic Proprietary Platforms

Looking ahead: Top digital advertising trends in 2021

While many have long anticipated the end of 2020, we would be remiss not to discuss the top digital advertising trends we witnessed during an unforgettable year. Don’t worry—we’re looking ahead, too. Last month, we released our annual Industry Pulse...

January 18, 2021

Reaching consumers through YouTube influencers

Channels CTV & Video Efficiency & Optimisation Insights Proprietary Platforms

Reaching consumers through YouTube influencers

With stay-at-home orders and self-quarantines, consumers have spent the year searching for ways to keep themselves busy. According to YouTube, audiences have viewed more than 4 billion hours of “how-to” videos over the past 12 months alone. In fact, searches...

December 21, 2020

CTV & Video Efficiency & Optimisation Featured Insights Programmatic Proprietary Platforms Publisher Webinars & Videos

Faces Behind The Tech

A video series, Faces Behind The Tech, explains ad verification technoloy and innovation at IAS. Covering topics from CTV, and programmatic, to YouTube.

December 10, 2020

Developing a data driven Facebook strategy

Channels Proprietary Platforms Webinars & Videos

Developing a data driven Facebook strategy

Tune in to our on-demand webinar with Facebook’s Anna Erlandsson, Marketing Science Partner, Nordics in conversation with Paul Astbury, Business Development Director IAS, as they share best practices to help you maximize the effectiveness of your Facebook buys

September 21, 2020

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Category: Proprietary Platforms

IAS now offers viewability and invalid traffic measurement across Pinterest

Introducing IAS pre-bid brand safety on TikTok

Social Media Ad Receptivity in the UK

Case study: Starcom boosts viewability rates for a financial client by 57.5%

Twitter Users Favour Contextually Relevant Ads

Analytics Deep Dive: IAS Facebook Reporting

Looking ahead: Top digital advertising trends in 2021

Reaching consumers through YouTube influencers

Faces Behind The Tech

Developing a data driven Facebook strategy

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Category: Proprietary Platforms

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