Faces Behind The Tech
A video series, Faces Behind The Tech, explains ad verification technoloy and innovation at IAS. Covering topics from CTV, and programmatic, to YouTube.
Developing a data driven Facebook strategy
Tune in to our on-demand webinar with Facebook’s Anna Erlandsson, Marketing Science Partner, Nordics in conversation with Paul Astbury, Business Development Director IAS, as they share best practices to help you maximize the effectiveness of your Facebook buys
IAS now offers viewability and invalid traffic measurement across Pinterest
With over 416 million monthly active Pinners and billions of searches each month, marketers have the opportunity to reach millions of consumers while they are actively seeking inspiration. Our new solution offers access to daily refreshed Viewability and Invalid Traffic...
Introducing Channel Science: A streamlined solution for YouTube
Integral Ad Science announces Channel Science, an industry-leading offering for YouTube in partnership with Channel Factory.
Scale your YouTube strategy with confidence
YouTube has two billion users. Those users watch billions of videos a day and generate billions of views. Tune into our latest webinar with YouTube and discover how to deliver impactful campaigns, in brand suitable environments, that truly connect with...
Bringing greater brand safety controls to Facebook video
Look around. Chances are, you’re in the vicinity of someone—if not many someones—using a device to read or watch content online. Whether it’s the latest trending video or real-time news update, we’re consuming and creating content at an unprecedented rate....
Creatives made for social drive better performance
Devising an effective social creative strategy is critical for success on social.
Social Cheat Sheet
Our Social Cheat Sheet has the key objectives you should be incorporating into your digital strategy, as well as a simple plan-of-action to scale your social ROI.
Ubisoft Canada increases social ROI using IAS’s data driven insights
It is challenging to assess where the consumer attention is captured to drive better ROI on social buys, given the nature of mobile scrolling environment and fleeting attention span of users. You need data to identify, Which target audiences are...
PSA, MediaCom, IAS and YouTube pledge for brand safety
Learn how IAS worked with YouTube on the development of brand safety and suitability measurement technology to help marketers and IAS clients protect their advertising investments.
