Brand Safety & Suitability Archives

Industry Pulse 2021: The Most Unexpected Predictions

Last year, a global pandemic took the world by surprise and led to massive changes in all aspects of life. Together, we adapted to a turbulent year and have arrived in 2021 with both uncertainty and hope. In December 2021,...

February 22, 2021

Brand Safety & Suitability Contextual Targeting Featured Programmatic Webinars & Videos

IAS Webinar: Addressing Targeting in the Cookieless World

Third-party cookies are about to crumble as a result of growing data privacy regulations, and its demise through 2021 will remain top of mind for every marketer. The IAS Industry Pulse Report, which surveyed digital advertising experts, found that for...

February 19, 2021

Brand Safety & Suitability Contextual Targeting CTV & Video Insights Programmatic

RESET 2021 Wrap-up: Shaping the Future of Digital Advertising

On 29th January 2021, IAS was proud to support RESET, an industry first event in joint collaboration between the Advertising Association, ISBA, and the IPA. With a notable line-up of speakers from across the industry covering a wide range of...

February 10, 2021

Brand Safety & Suitability Featured Webinars & Videos

Quick Bytes Video: Brand Suitability to reach the right consumers

Quick Bytes video on Brand Suitability we help you stay up to date by bringing you a guide and how new innovations brings benefits for digital advertisers.

February 1, 2021

Brand Safety & Suitability Contextual Targeting Featured Research Resources Topics

Importance of sentiment

“The way you make me feel.” In our previous IAS Insider blog around the IAS Power of Context UK report, we discussed the importance of context. But ads related to the content of a page aren’t the only details that...

January 26, 2021

Ad Fraud Brand Safety & Suitability Webinars & Videos

Quick Bytes Video: Artificial Intelligence use in advertising

Watch IAS's Quick Bytes video explaining the latest innovation in digital ad verification and our first video tackles AI and Machine Learning.

January 20, 2021

Brand Safety & Suitability Research Topics

Introducing The Congruence Effect

In the last year, global events and challenges drove what felt like an endless news cycle. As a result, much has been said about content adjacencies. Advertisers seek to connect with consumers while protecting their brand; publishers, especially premium and...

January 20, 2021

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Efficiency & Optimisation Insights Programmatic Proprietary Platforms

Looking ahead: Top digital advertising trends in 2021

While many have long anticipated the end of 2020, we would be remiss not to discuss the top digital advertising trends we witnessed during an unforgettable year. Don’t worry—we’re looking ahead, too. Last month, we released our annual Industry Pulse...

January 18, 2021

Brand Safety & Suitability Insights Topics

IAS and the GARM Brand Safety Floor and Suitability Framework

IAS has taken an active role in developing and implementing the evolving GARM framework for brand safety and suitability. Between user-generated content, movements for social justice, political news, and a global pandemic, the digital landscape is becoming more complex for...

January 13, 2021

Brand Safety & Suitability Topics Webinars & Videos

Native meets brand safety – Explore how native and brand safety can co-exist

In the past year, extraordinary world events have spurred a huge amount of content creation and media coverage – but also boosted hate speech and brought to light misinformation and fake news. Marketers are seeking guidance on how to navigate...

December 17, 2020

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Category: Brand Safety & Suitability

Industry Pulse 2021: The Most Unexpected Predictions

IAS Webinar: Addressing Targeting in the Cookieless World

RESET 2021 Wrap-up: Shaping the Future of Digital Advertising

Quick Bytes Video: Brand Suitability to reach the right consumers

Importance of sentiment

Quick Bytes Video: Artificial Intelligence use in advertising

Introducing The Congruence Effect

Looking ahead: Top digital advertising trends in 2021

IAS and the GARM Brand Safety Floor and Suitability Framework

Native meets brand safety – Explore how native and brand safety can co-exist

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Category: Brand Safety & Suitability

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