Brand Safety & Suitability Archives

Risky business

This article is written by Nick Morley, Managing Director EMEA and it was originally published in Mediatel Navigating brand risk remains a top priority, so what’s next for digital ads? Nick Morley, EMEA MD at Integral Ad Science offers answers...

June 24, 2021

Ad Fraud Brand Safety & Suitability Featured Insights Media Quality Reports Viewability

Navigating Media Quality – Trends from H2 2020

We have just released our latest IAS Media Quality Report, highlighting digital media insights from across 15 major digital markets. Consumers and the advertising industry at large, have shifted their focus toward digital in 2020 and media quality took centre...

April 1, 2021

Brand Safety & Suitability CTV & Video Featured Guides

CTV Brand Safety is Scalable and Available Now

Still waiting to tap into CTV inventory? Now is the time. After witnessing years of slowly growing adoption, connected TV (CTV) has finally accelerated into the forefront of media consumption as consumers’ preferred streaming device. In fact, 90% of consumers...

March 25, 2021

Brand Safety & Suitability Contextual Targeting Featured Insights Research

Brand sentiment analysis: Why positivity alone is no longer enough

This article is written by our EMEA MD, Nick Morley and was originally published in Marketing Tech News. Have you been using tailored, brand-specific optimisation that detects the true context and sentiment of a page to precisely and accurately classify...

March 10, 2021

Ad Fraud Brand Safety & Suitability Contextual Targeting CTV & Video Efficiency & Optimisation Insights Mobile & In-App Open Web Publisher Resources Viewability

Industry Pulse 2021: The Most Unexpected Predictions

Last year, a global pandemic took the world by surprise and led to massive changes in all aspects of life. Together, we adapted to a turbulent year and have arrived in 2021 with both uncertainty and hope. In December 2021,...

February 22, 2021

Brand Safety & Suitability Contextual Targeting Featured Open Web Webinars & Videos

IAS Webinar: Addressing Targeting in the Cookieless World

Third-party cookies are about to crumble as a result of growing data privacy regulations, and its demise through 2021 will remain top of mind for every marketer. The IAS Industry Pulse Report, which surveyed digital advertising experts, found that for...

February 19, 2021

Brand Safety & Suitability Contextual Targeting CTV & Video Insights Open Web

RESET 2021 Wrap-up: Shaping the Future of Digital Advertising

On 29th January 2021, IAS was proud to support RESET, an industry first event in joint collaboration between the Advertising Association, ISBA, and the IPA. With a notable line-up of speakers from across the industry covering a wide range of...

February 10, 2021

Brand Safety & Suitability Featured Webinars & Videos

Quick Bytes Video: Brand Suitability to reach the right consumers

Quick Bytes video on Brand Suitability we help you stay up to date by bringing you a guide and how new innovations brings benefits for digital advertisers.

February 1, 2021

Brand Safety & Suitability Contextual Targeting Featured Research Resources Topics

Importance of sentiment

“The way you make me feel.” In our previous IAS Insider blog around the IAS Power of Context UK report, we discussed the importance of context. But ads related to the content of a page aren’t the only details that...

January 26, 2021

Ad Fraud Brand Safety & Suitability Webinars & Videos

Quick Bytes Video: Artificial Intelligence use in advertising

Watch IAS's Quick Bytes video explaining the latest innovation in digital ad verification and our first video tackles AI and Machine Learning.

January 20, 2021

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Category: Brand Safety & Suitability

Risky business

Navigating Media Quality – Trends from H2 2020

CTV Brand Safety is Scalable and Available Now

Brand sentiment analysis: Why positivity alone is no longer enough

Industry Pulse 2021: The Most Unexpected Predictions

IAS Webinar: Addressing Targeting in the Cookieless World

RESET 2021 Wrap-up: Shaping the Future of Digital Advertising

Quick Bytes Video: Brand Suitability to reach the right consumers

Importance of sentiment

Quick Bytes Video: Artificial Intelligence use in advertising

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