IAS TEAM, Author at Integral Ad Science

Introducing Industry-Leading Media Quality for Pandora

Introducing Industry-Leading Media Quality for Pandora

IAS is expanding our media quality solutions to digital audio, bringing industry-leading ad verification and measurement to Pandora. Through this new solution for audio, IAS will now be able to measure audibility (audio ad measurement) and invalid traffic (IVT) on...

July 11, 2022

Dentsu Prepares for a Cookieless Future with Context Control Targeting

Case Studies Contextual Targeting CTV & Video Mobile & In-App

Dentsu Prepares for a Cookieless Future with Context Control Targeting

Context Control Targeting drives ROI for Dentu’s fashion retailer client Dentsu, a global multimedia agency, wanted to plan for the cookieless future for a major fashion retailer client. With a goal of finding a data-driven solution to deliver ROI and...

July 8, 2022

Quick Bytes: How Viewability Makes Every Impression Count

CTV & Video Events & Videos Mobile & In-App Viewability

Quick Bytes: How Viewability Makes Every Impression Count

A quick guide on the impact of viewability It’s simple — unseen ads don’t have the opportunity to make an impact. So how can advertisers optimize their placements to ensure their ads are actually seen? Enter viewability. Viewability measures how...

July 8, 2022

Starcom Wins Big in Programmatic with Total Visibility

Case Studies Efficiency & Optimization Open Web

Starcom Wins Big in Programmatic with Total Visibility

“Total Visibility provides a unified mechanism to easily bring together and understand the complex cost structures in programmatic supply paths.” – Jacques Edeling, Programmatic Lead, Starcom Worldwide media agency Starcom aimed to find a new Quality Path Optimization (QPO) solution...

July 6, 2022

Events & Videos Featured

IAS Cannes Lions Wrap Up

At this year's long-awaited festival, IAS led discussions exploring all things digital. Our programming featured top industry thought leaders who shared their unique perspectives on the current state of media quality. No worries if you didn't make it to the...

July 5, 2022

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Efficiency & Optimization Featured Insights Open Web

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Pre-bid and post-bid campaign settings, seamlessly mirrored In today’s ever-evolving digital landscape and constant news cycle, it’s paramount that digital ads land in safe and suitable environments – arguably more so than ever before. That’s why IAS is optimizing media...

June 27, 2022

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

Contextual Targeting Featured Research

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

In our latest research, IAS partnered with Tobii Pro Insight and HP to track consumer eyesight to investigate firsthand how HP ads perform when in-context versus out-of-context. Here's what we found.

June 23, 2022

Amplifying Media Quality in Digital Audio

Ad Fraud Digital Audio Featured Open Web Research

Amplifying Media Quality in Digital Audio

Did you know that two-thirds of the U.S. population listens to digital audio every week? When it comes to consumers' listening habits, it's time to face the music – audio is evolving, and the advertising industry is following suit.

June 16, 2022

Brand Safety & Suitability Digital Audio Featured Insights Social Platforms

Spotify and IAS Join Forces to Establish a Brand Safety Solution for Podcast Advertisers

Spotify (NYSE: SPOT) and Integral Ad Science (Nasdaq: IAS) announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The companies will embark on a rigorous analysis to help the industry understand the tools and resources...

June 15, 2022

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Contextual Targeting CTV & Video Featured Mobile & In-App Research Uncategorized

Misinformation & Media Quality: How fake news impacts the digital advertising industry

Advertising in the age of misinformation Misinformation continues to be an ominous concern looming over the digital landscape. Media professionals are becoming increasingly uneasy about the spread of misleading content u2013 in fact, experts flag it as the most concerning...

June 6, 2022

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Author: IAS TEAM

Introducing Industry-Leading Media Quality for Pandora

Dentsu Prepares for a Cookieless Future with Context Control Targeting

Quick Bytes: How Viewability Makes Every Impression Count

Starcom Wins Big in Programmatic with Total Visibility

IAS Cannes Lions Wrap Up

Introducing IAS Quality Sync Pre-bid Segments with Xandr

Ad Context & Attention: The impact of contextually relevant ads on attention and outcomes

Amplifying Media Quality in Digital Audio

Spotify and IAS Join Forces to Establish a Brand Safety Solution for Podcast Advertisers

Misinformation & Media Quality: How fake news impacts the digital advertising industry

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