Channels Archives

Expanding Transparency: IAS Brings Total Media Quality Measurement to TikTok’s Performance Solutions

Integral Ad Science is expanding its Total Media Quality (TMQ) coverage to TikTok Lite and TikTok’s performance-driven ad formats: Search, Upgraded Campaign Creation Experience for Brand & Smart+ Traffic Objectives, and GMV Max. This expansion provides advertisers with comprehensive media...

April 20, 2026

Why Brand Safety on Social Is No Longer Enough

The brands winning on social in 2026 aren't relying on defaults. They're investing in independent, real-time intelligence — across every platform, every impression, every campaign. That's the standard IAS was built to deliver.Learn more about IAS Social Optimization and Total...

April 16, 2026

Brand Safety & Suitability CTV & Video Featured Guides

Ready, Set, Goal: Capturing Peak Attention on Soccer’s Biggest Stage

When billions of viewers tune in to the world’s largest soccer stage, the opportunity for brands is unprecedented. For advertisers, the challenge isn't just showing up—it’s ensuring that every dollar of your investment reaches a real person in a suitable...

April 13, 2026

How Reuters Unlocked 58% More Suitable Inventory with IAS Context Control

Case Studies Featured Open Web Publisher

How Reuters Unlocked 58% More Suitable Inventory with IAS Context Control

When advertisers trade keywords for context, they protect their brand and expand their reach into premium environments. By removing just seven top-populating keywords and replacing them with IAS Context Control segments, Reuters found that blocked content could be reduced by...

April 7, 2026

Audience-Enhanced Targeting (AET): A Smarter Way to Reach the Right Audiences

Contextual Targeting Featured Open Web Product

Audience-Enhanced Targeting (AET): A Smarter Way to Reach the Right Audiences

IAS is evolving the foundation of digital media quality into a next-generation suite of performance-driven solutions. Audience-Enhanced Targeting (AET) unifies the strategic depth of audience data with the real-time intent of contextual targeting, helping advertisers reach the right audiences in...

March 13, 2026

Social Platforms

IAS’s Evolving Partnership with X

UPDATED: March 2, 2026 IAS’s AI-driven measurement and optimization solutions help brands drive superior results in the rapidly changing digital media landscape. For over six years, IAS has partnered with X (formerly Twitter) to support marketers investing on the platform....

March 2, 2026

Contextual Targeting Featured Open Web Product

Targeting for Performance at IAS

While the market is flooded with basic tools, IAS offers a fundamentally different level of sophistication. We use best-in-class semantic intelligence to comprehend the actual meaning, sentiment, and emotion of a page. With Context Control Targeting, IAS analyzes page-level meaning,...

March 2, 2026

Brand Safety & Suitability Case Studies Featured Research Social Platforms

Social Performance Without Compromise

If social is your fastest-moving channel, your suitability strategy shouldn’t be the slowest. Our latest whitepaper breaks down how leading advertisers are navigating this reality, including real-world results from telco, insurance, and entertainment brands, and what those lessons mean for...

February 26, 2026

Inside Genisys: The 25-Million-Device Fraud Network Built with AI

Featured Mobile & In-App Threat Lab

Inside Genisys: The 25-Million-Device Fraud Network Built with AI

Discover how the Genisys mobile ad fraud scheme used nearly 500 AI-generated domains to create a synthetic web, launder fraudulent traffic, and hijack everyday devices. Learn about IAS Threat Lab's action with Google to disrupt this operation.

February 26, 2026

Brand Safety & Suitability Featured Open Web Product Research

Signals of Safety: Brand Integrity for the AI-Driven World

AI is a strategic priority for most media organizations heading into 2026. But speed alone isn’t the objective. As this series explores the role of AI in advertising, one idea remains central: automation works best when it reinforces authenticity.

February 25, 2026

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Category: Channels

Expanding Transparency: IAS Brings Total Media Quality Measurement to TikTok’s Performance Solutions

Why Brand Safety on Social Is No Longer Enough

Ready, Set, Goal: Capturing Peak Attention on Soccer’s Biggest Stage

How Reuters Unlocked 58% More Suitable Inventory with IAS Context Control

Audience-Enhanced Targeting (AET): A Smarter Way to Reach the Right Audiences

IAS’s Evolving Partnership with X

Targeting for Performance at IAS

Social Performance Without Compromise

Inside Genisys: The 25-Million-Device Fraud Network Built with AI

Signals of Safety: Brand Integrity for the AI-Driven World

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