The 2026 Industry Pulse Report
The 2026 Industry Pulse Report provides a first look at how advertisers and publishers are preparing for an era defined by AI, video-first consumer behavior, and a demand for quality.
How Kinesso Drove a 33% Lift in Conversions with IAS’s Dynamic Performance Profiles
Kinesso sought an automatic tool to meet performance goals for their major advertiser client. Dynamic Performance Profiles was the answer — read more to find out why.
IAS and Snap Expand Long-Standing Partnership to Include Sponsored Snaps
We’re pleased to announce that we have expanded our partnership with Snap Inc., giving advertisers even more powerful tools to validate and optimize their Snapchat campaigns.
Toyota Spain Drives Stronger Conversions and Higher Attention with IAS Quality Attention™
By applying IAS’s Quality Attention™ solution, Toyota Spain proved that actionable attention insights can enhance both media efficiency and campaign performance at scale.
Inside “Arcade,” the Gaming Web That Plays Itself
The IAS Threat Lab's latest discovery, Arcade, reveals a growing monetization pattern within the open web’s gaming ecosystem. Read more here.
TikTok Selects IAS for Brand Safety Measurement Across Pangle Advertisers
IAS has been selected by TikTok Pangle to launch new brand safety measurement features—alongside viewability and invalid traffic (IVT) measurement—for advertisers on TikTok Pangle, the platform’s global ad network for business.
How an Insurance Brand Cut Waste While Safeguarding Suitability
The brand achieved a 38% reduction in brand suitability fail rates and an 18% decrease in platform CPM, even after accounting for the cost of optimization. Read more to find out how.
How a Major Entertainment Brand Maintained Suitability and Reduced Social Platform Costs
By applying a custom suitability profile, the entertainment brand increased suitable impressions by 16% and lowered CPM by 6%, driving better performance at scale.
IAS Expands Brand Safety & Suitability Measurement to Threads
As Meta’s Threads becomes a new space for community and conversation, it also presents new considerations for brand safety & suitability. That’s why we’re expanding Total Media Quality for Meta to include Brand Safety & Suitability Measurement on Threads—so you...
How MFA Spikes Impact Amazon Prime Big Deal Days and Holiday Shopping Events
For marketers navigating Amazon Prime Big Deal Days, understanding the hidden risks of ad clutter and Made-for-Advertising (MFA) site proliferation is critical to ensure every impression drives meaningful consumer engagement. Read more here.
