Media Quality Report: Q&A on brand risk
Recently, we presented the results of the latest Media Quality Report for H1 2017. We were pleased by the number of insightful questions we fielded during the webinar.
The differences in media quality across the globe
Our Media Quality Reports help you invest in digital with greater confidence by illustrating the state of online inventory today, for both display and video ads, across desktop and mobile. To provide this report, we analysed data from 300 billion...
Know your partner, use real-time blocking and multiple strategies
Our CMO, Maria Pousa, talks about brand safety and the need for brands to use multiple strategies if they want to be confident they are protecting themselves.
The current state of media quality in the UK
The Integral Ad Science (IAS) H1 2017 UK Media Quality Report highlights brand safety, ad fraud, and viewability trends for both UK desktop and video advertising, and additionally now includes global mobile web and in-app advertising data.
The 20 most blocked keywords of August 2017
The 20 most blocked keywords globally in August 2017.
The 20 most blocked keywords of July 2017
The 20 most blocked keywords globally in June 2017.
Cannes Lions interview: Scott Knoll, CEO, Integral Ad Science
On the occasion of the 2017 Cannes Lions Creativity Festival, I sat down with Integral Ad Science, President and CEO, Scott Knoll to discuss the ad tech landscape, the need for transparency in the digital ad supply chain, and his...
Programmatic: what is the real brand risk?
In this blog post, we’re answering your questions around the different brand safety challenges found in programmatic channels and publisher direct buys.
Marketing in the time of Brexit & Trump: Which path should brands take?
In periods of turmoil, it can be hard for marketers to find their feet – and to call these times ‘divisive’ would be an understatement. The ad tech industry has weathered gender and diversity concerns, Facebook’s measurement scandal and, more...
The 20 most blocked keywords of June 2017
The 20 most blocked keywords globally in June 2017.
