The 20 Most Blocked Keywords in November 2019
Check out the top 20 most blocked keywords for the month of November 2019.
Shifting gears from Brand Safety to Brand Suitability
Earlier this year, we released The Halo Effect, a revolutionary biometric study exploring how consumers perceive ads when they are run in high-quality versus low-quality content environments. To dive deeper into the results, we conducted a follow-up survey with consumers across...
Bringing greater brand safety controls to Facebook video
Look around. Chances are, you’re in the vicinity of someone—if not many someones—using a device to read or watch content online. Whether it’s the latest trending video or real-time news update, we’re consuming and creating content at an unprecedented rate....
Minimising brand risk on a global scale
This article was originally published in WARC. It’s fair to say the media industry today is in a different place to where it was when brand safety challenges dominated the headlines in 2017. However, IAS research has found...
The 20 Most Blocked Keywords in October 2019
Check out the top 20 most blocked keywords for the month of October 2019.
Make a list, check it twice: a holiday buying guide
The holiday buying season is already upon us, and brands need to ensure that their campaigns will hit the mark. During this busy time of year, consumers are spending more time on their devices, meaning that digital campaign performance is...
Latest IAS consumer perception study shows a ripple effect for ads
IAS found that 81% of consumers said they find it annoying when a brand appears in a low-quality environment. Driven to learn what else they revealed?
Are you ready for the holidays?
Campaign performance is always important, but it’s critical during the holiday season. Brands needs to know that their ads are being viewed by real people - or risk losing the chance to improve ROI on media campaigns. Considering £17.6 billion...
The 20 Most Blocked Keywords in August 2019
The following list compiles the most blocked keywords by advertisers during August 2019. Blocked keyword lists prevent a brand’s advertising from appearing next to content that includes those words and can be an effective form of protecting your brand reputation....
